APPLIED NUTRITION TO FUEL NUKEPROOF SRAM FACTORY RACING IN 2022
May 03, 22 | News | 0 Comments

Applied Nutrition, the UK’s fastest growing sports nutrition brand has been announced as Nukeproof SRAM Factory Racing Team’s official sports nutrition partner, supporting the team’s squad of Enduro riders for the 2022 season.
The partnership will see Applied Nutrition working with Nukeproof’s riders, delivering sports nutrition to fuel them during training and competition together with recovery products to minimise their time off the bike.
Working principally with Nukeproof’s Factory riders competing in the Enduro World Series (EWS), the British National Enduro Series and several other domestic events across the world, riders will be fuelled by Applied Nutrition’s Endurance range of products.
The Endurance range is perfectly suited to multiple days racing and the training required to compete in the EWS, Applied Nutrition’s Informed Sport tested Endurance range includes isotonic energy gels, carbohydrate and electrolyte drink, caffeine energy capsules and plant-based recovery protein powders.
In addition to the company’s Endurance range, Applied Nutrition will work with each rider to create tailor-made nutrition plans using their wider range of products to maximise their strength, stamina, performance and recovery throughout the season with advice and plans designed to support each rider’s specific goals.
Nigel Page, Nukeproof SRAM Factory Racing Team Manager said:
“Nutrition is vital in enduro, which is one of the most physically demanding disciplines in cycling, our riders cannot perform at their best if they don’t look after how they fuel and recover from each session in training or racing.
“Applied Nutrition is a highly regarded brand in professional sports and their evidence-based, scientifically supported approach to product development, combined with their rigorous testing programme and great tasting products was exactly what we were looking for, and a great partnership for us.”
Thomas Ryder, Managing Director, Applied Nutrition said:
“The Enduro World Series is perfectly suited to our Endurance range of products that support athletes at all stages of activity, from carb loading to recovery, in an easy to follow great tasting range.
Partnering with Nukeproof SRAM Factory Racing, a team engrained in MTB culture with such a rich history of results and performance is ideal for us to demonstrate to both pro and enthusiast riders the benefits of sports nutrition and highlight how correctly fuelling for a ride can improve performance and recovery.”
SUBSCRIBE FOR 30% OFF YOUR FIRST ORDER
BEFORE YOU GO
YOU MIGHT ALSO LIKE

Carbs & Cycling: How To Own The Hills
Apr 14, 23 | News
Why are carbohydrates important in cycling? Most of us know carbohydrates are the preferred fuel source for endurance sports like cycling, but why are they important? What’s the difference between complex and simple carbs? In this article, we’ll try to simplify the science and give you some clarity...

Applied Nutrition to Fuel Dolan Ellesse Road Racing Team
Mar 11, 22 | News
Applied Nutrition has been announced as the official sports nutrition supplier to Dolan Ellesse Road Race Team.

Everything You Need To Know About Intra-Workout Nutrition
May 12, 23 | News
What is an intra-workout? What’s in your bottle at the gym? Water or maybe some squash? In our latest guide, we tell you everything you need to know...

International BMX star Shaun Gornall Joins Applied's athlete team
Apr 21, 23 | News
BMX Freestyle champion Shaun Gornall joins Applied Nutrition's Athlete Team

Team Applied Nutrition Scales Snowdon by Night
Apr 21, 23 | News
The Applied Nutrition team, along with 300 other people climbed Snowdon, Wales’ highest mountain on Saturday night...

Carbs & Cycling: How To Own The Hills
Apr 14, 23 | News
Why are carbohydrates important in cycling? Most of us know carbohydrates are the preferred fuel source for endurance sports like cycling, but why are they important? What’s the difference between complex and simple carbs? In this article, we’ll try to simplify the science and give you some clarity...

IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
Feb 22, 23 | News
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...

We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.

Everything You Need To Know About Intra-Workout Nutrition
May 12, 23 | News
What is an intra-workout? What’s in your bottle at the gym? Water or maybe some squash? In our latest guide, we tell you everything you need to know...

Carbs & Cycling: How To Own The Hills
Apr 14, 23 | News
Why are carbohydrates important in cycling? Most of us know carbohydrates are the preferred fuel source for endurance sports like cycling, but why are they important? What’s the difference between complex and simple carbs? In this article, we’ll try to simplify the science and give you some clarity...

Applied Nutrition and Bolton Wanderers team up for Nutrition Partnership
Sep 08, 22 | News
Bolton Wanderers team up with Applied Nutrition where we will provide tested products from our ‘Endurance’ range to the club’s players.

Congratulations Leicester Riders!
May 03, 22 | News
Fuelled by Applied Nutrition, Leicester Riders finish their season with another win after a dominant campaign that’s seen them win their 6th BBL - British Basketball League title.

Applied Nutrition to Fuel Dolan Ellesse Road Racing Team
Mar 11, 22 | News
Applied Nutrition has been announced as the official sports nutrition supplier to Dolan Ellesse Road Race Team.

What is the key to building muscle?
Apr 03, 23 | News
Building muscle requires dedication, effort, and knowledge of the right techniques. While various factors contribute to muscle building, including resistance training, rest, and supplements, consistency is the most important key to building muscle. Consistency is the key to achieving...

IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
Feb 22, 23 | News
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...

NEW PRODUCT ALERT Introducing the new 330ml ready to drink Protein Shake!
Feb 09, 23 | News
Zero sugar, 131 calories or fewer depending on flavour, fat free and delivering 20g of protein - this brand new shake is full of flavour and designed to deliver maximum protein in the creamiest, tastiest and most convenient way.

We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.

Applied Nutrition win big at Men’s and Women’s Fitness Nutrition Awards
Nov 17, 22 | News
Applied Nutrition win six awards at annual Men's and Women's Fitness Nutrition Awards. The Awards are judged by a panel of 200 of the UK’s leading...

Applied Nutrition and Bolton Wanderers team up for Nutrition Partnership
Sep 08, 22 | News
Bolton Wanderers team up with Applied Nutrition where we will provide tested products from our ‘Endurance’ range to the club’s players.
CHECK OUT THESE PRODUCTS

Critical Whey Protein 2kg
£4995

ABE - All Black Everything Pre-Workout
£2995

ISO-XP 1.8kg - 72 Servings
£6995

ABE T-Shirt
£999