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The Power of Casein: Muscle Growth During Sleep


When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...

 Jul 18, 2023  1 MIN READ

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How much protein do I need to build muscle?


Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...

 Jun 13, 2023  1 MIN READ

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Swizzels Drumstick Original Raspberry Body FUEL™


Swizzels Drumstick Flavour Body FUEL™ has landed. This one will be an instant classic; we know you’ll love it! Working alongside Swizzels we've perfectly replicated the iconic...

 May 26, 2023  1 MIN READ

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New Hydration Tabs Added to Endurance Range


New to our award winning Endurance Range - Hydration tablets - fast, effective, convenient on-the-go hydration, perfect for sport.

 May 26, 2023  1 MIN READ

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ABE Pre-Workout Now available at Holland and Barrett


ABE, our legendary and best-selling pre-workout, is now available in Holland and Barrett stores nationwide for the first time! 

 May 26, 2023  1 MIN READ

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Applied Nutrition Shortlisted for Grocer Gold Award


Being shortlisted means we have been recognised by our peers at the biggest awards event in the grocery retail calendar.

 May 26, 2023  1 MIN READ

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