NEW PRODUCT ALERT INTRODUCING THE NEW 330ML READY TO DRINK PROTEIN SHAKE!
Feb 09, 23 | News | 0 Comments


Zero sugar, 131 calories or fewer depending on flavour, fat free and delivering 20g of protein - this brand new shake is full of flavour and designed to deliver maximum protein in the creamiest, tastiest and most convenient way.
Created with versatility and convenience in mind, our Protein Shakes can be used any time of day, both as a snack or a supplement after exercise, and with fewer than 131 calories per serving we know people are going to love them.
We’re launching with four flavours, Chocolate Fudge Brownie, White Chocolate, Vanilla Ice Cream and Strawberries & Cream.
SUBSCRIBE FOR 30% OFF YOUR FIRST ORDER
BEFORE YOU GO
YOU MIGHT ALSO LIKE

What is the key to building muscle?
Apr 03, 23 | News
Building muscle requires dedication, effort, and knowledge of the right techniques. While various factors contribute to muscle building, including resistance training, rest, and supplements, consistency is the most important key to building muscle. Consistency is the key to achieving...

IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
Feb 22, 23 | News
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...

We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.

Applied Nutrition win big at Men’s and Women’s Fitness Nutrition Awards
Nov 17, 22 | News
Applied Nutrition win six awards at annual Men's and Women's Fitness Nutrition Awards. The Awards are judged by a panel of 200 of the UK’s leading...

Applied Nutrition and Bolton Wanderers team up for Nutrition Partnership
Sep 08, 22 | News
Bolton Wanderers team up with Applied Nutrition where we will provide tested products from our ‘Endurance’ range to the club’s players.

Applied Nutrition and League Champions Leicester Riders Continue Partnership
Sep 05, 22 | News
Applied Nutrition named as Official Nutrition Partner by British Basketball Champions, Leicester Riders

How to Fuel for Peak Performance
Sep 20, 23 | News
In order to perform at your best, you’ll need to have a diet that not only fuels you, but powers you too. Think of your body as a high-performance sports car with an engine that is finely tuned - premium level fuel is needed for optimal performance.

10 Best Products to Grow Muscle Mass
Aug 30, 23 | News
Planning your lean mass growth and strength adaptations requires smart training principles and quality supplementation. This article will detail 10 of our best products which will enable you to grow muscle mass and reach your fitness goals.

Morning Workouts vs Evening Workouts: Decoding the Best Time for Toning
Aug 11, 23 | News
Are you an early bird or a night owl? This blog will cover the benefits of starting your day working out versus the afternoon so that you can decide the best time to get a workout in, no matter what your fitness goals.

The Power of Casein: Muscle Growth During Sleep
Jul 18, 23 | News
When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...

How much protein do I need to build muscle?
Jun 13, 23 | News
Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...

Four Flavours of Diet Whey Protein Now at Holland and Barrett
Apr 21, 23 | News
Four flavours of Applied Nutrition Diet Whey Protein now available in more than 650 Holland and Barrett stores across the UK!

Why is My Gym Performance So Bad?
Nov 08, 23 | News
Are you feeling frustrated because your gym performance is not up to par? If you’re eager to break through those physical and mental barriers that are holding you back, read on to see how you can transform your workouts from lacklustre to legendary.

How to Fuel for Peak Performance
Sep 20, 23 | News
In order to perform at your best, you’ll need to have a diet that not only fuels you, but powers you too. Think of your body as a high-performance sports car with an engine that is finely tuned - premium level fuel is needed for optimal performance.

5 Benefits of Strength Training for Weight Loss
Aug 08, 23 | News
If you have recently started your weight loss journey, you may initially turn to cardio for your workouts. However, although cardio is effective at burning fat during your session, strength training, or resistance training, is the most effective at burning fat after exercise.

How much protein do I need to build muscle?
Jun 13, 23 | News
Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...

Everything You Need To Know About Intra-Workout Nutrition
May 12, 23 | News
What is an intra-workout? What’s in your bottle at the gym? Water or maybe some squash? In our latest guide, we tell you everything you need to know...

Everything You Need To Know About Pre-Workout
Apr 11, 23 | News
No one shows up at the gym feeling 100% charged and ready to go every time. Sometimes, you’ll be tired, not feeling great or you’d just rather go home and put your feet up. if that sounds familiar, a pre-workout may be the nudge you need to get you racing back to the gym.
CHECK OUT THESE PRODUCTS

Critical Whey Protein 2kg
£4995

ABE - All Black Everything Pre-Workout
£2695

ISO-XP 1.8kg - 72 Servings
£6995

ABE T-Shirt
£995