We fuel Paddy ‘The Baddy’ Pimblett in UFC as well as several other fighters in different MMA organisations.

Competing in the world’s most demanding sport means nutrition is crucial. Paddy and the other fighters we support put their trust in Applied Nutrition to provide the highest quality and best tasting supplements available, to keep them going in training, fight night, and recovery.

We work closely with top professional football teams including Bolton Wanderers, Preston North End, Wigan Athletic, and Salford Red Devils. Through our Informed Sport accredited ENDURANCE range, we ensure players are properly fuelled for training, match day, and recovery.

As more athletes embrace plant-based nutrition, our range also offers high-performance, great-tasting, and natural plant-based products to support players both on and off the pitch.

Applied Nutrition has worked with professional boxers since day one, earning a reputation for providing the most effective supplements in a sport that demands speed, endurance, strength, stamina, and recovery.

At the forefront of our partnerships is heavyweight sensation Daniel Dubois. Alongside him, we support fighters at world title level through our relationship with Gallagher’s Gym, helping athletes achieve championship success.

We support boxers including IBO World Featherweight Champion Jazza Dickens and rising bantamweight star Dennis McCann with bespoke Informed Sport accredited nutrition plans.

Applied Nutrition is proud to support elite cyclists with products and expert nutritional advice to optimise their performance in training, racing, and recovery.

We work with cycling legend Bradley Wiggins and other top-tier athletes across disciplines such as track, time trial, criterium, and stage racing.

We are the Official Nutrition Partner of the Wigan Warriors, one of Rugby League’s most iconic clubs. We provide tailored nutrition to meet the intense demands of the sport.

In addition to the Warriors, we’ve partnered with the Salford Red Devils for years. Our Endurance Range is celebrated by players and coaches alike for outstanding performance and taste.