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We fuel Paddy ‘The Baddy’ Pimblett, and Molly Meatball McCann in UFC as well as several other fighters in different MMA organisations.

Competing in the world’s most demanding sport means nutrition is crucial, and Paddy and Molly and the other fighters we support put their trust in Applied Nutrition to provide the highest quality and best tasting supplements available, to keep them going in training, fight night and recovery.



We work with professional football teams in every division in England as well as Scottish Cup holders Rangers. Powering the players through our Informed Sport accredited ENDURANCE range, we make sure players are fuelled for training, match day and recovery.

With a growing number of players turning to plant-based nutrition, our range also enables us to cater for these players with equally effective, great tasting and natural plant-based products to fuel them on and off the pitch.



Since day one, Applied Nutrition has worked with professional boxers, quickly developing a reputation for providing the most effective supplements in a sport which needs everything from speed and endurance, to strength, stamina and recovery.

Working with the legendary Gallaghers Gym for the last five years, we’ve supported some amazing fighters competing at world title level and bringing home championships.

In addition to Joe Gallagher’s stable of fighters, we work with boxers across all weight divisions, including WBC Silver Featherweight Champion Nick Ball, IBO World Featherweight Champion Jazza Dickens, and the exceptional and skilful young bantamweight star Dennis McCann and many more.

We support them with bespoke and Informed Sport accredited nutrition plans to fuel them in training, fight night and recovery.



Applied Nutrition is Nukeproof-SRAM Factory Racing’s ‘Official Nutrition Partner’. Supporting riders in training, racing and recovery as they compete in the enduro world series and other domestic events across the world.

On the road, Applied Nutrition supports the Dolan Ellesse road racing team providing products and nutritional advice to their squad of riders competing in everything from track, time trial, criterium and stage racing.



We’ve worked with Rugby League’s Salford Red Devils for several years as the club’s Official Nutrition Partner. Rugby League is the ideal proving ground for our products thanks to the demands the game puts on players in terms of energy, stamina, strength and recovery and our Endurance Range has proved hugely popular with the team and coaches both in terms of how it performs and how great it tastes.



Applied Nutrition is the official nutrition partner to the British Basketball League Champions Leicester Riders. The Riders had an amazing 21/22 season winning the British Basketball League and are in the group stages for the European Champions League.

Established in 1967, the Riders are the oldest club in the British Basketball League. They have built a strong following and field a squad of professional players made up of stars that have graduated from American college basketball and highly talented players from the UK and Europe.

Applied Nutrition supports the riders with our Endurance range of Informed sport accredited products which the team uses to fuel both the high-intensity strength training and cardio based stamina work essential for players competing at this level.

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