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OUR STORY


APPLIED NUTRITION IS THE UK’S FASTEST GROWING SPORTS AND ACTIVE NUTRITION BRAND.

QUALITY

We formulate and create premium nutrition supplements for professional athletes, fitness enthusiasts, the gym lifestyle community and people looking to supplement their diet with the highest quality health, wellbeing and beauty nutrition.

Our products are available in more than 60 countries across the world, and we support pro athletes in disciplines from Premiership Football to the UFC.

TRUSTED

We’ve grown at a blistering pace from a group of athletes defined by fitness, endurance, and strength, to become a globally recognised brand, trusted by people who know what they need from their nutrition.

Led by a team of expert sports nutritionists, our products are designed, formulated, blended, and packaged by us at our state-of-the-art facility in the UK.

ACCREDITED

We ensure our products contain no WADA (World Anti-Doping Agency) prohibited substances, giving our customers complete reassurance they are using supplements from a manufacturer who uses tested, approved and quality ingredients.

Quality in every aspect of the manufacturing process is assured thanks to the highest standard of assurance awarded through LGC Sport Science Informed-Sports and Informed Manufacturer accreditations.

OFFICIAL NUTRITION PARTNERS TO


HOW IT ALL BEGAN

Applied Nutrition was founded in 2014 by CEO and fitness enthusiast, Tom Ryder.  Observing that demand for supplements was skyrocketing among increasingly health-conscious consumers, Tom recognised that high-quality, convenient products were difficult to get hold of and saw the potential to create something new.

Tom created Applied Nutrition, launching with a single product - Critical Mass. Recognising the need for quality-assured products, he formed a partnership with Informed Sport, a global testing and certification programme for sports and nutritional supplements, before moving on to secure an accreditation from the World Anti-Doping Agency and becoming a certified Halal producer.

Fast forward to today, and our +200-strong team produces four high quality product ranges, aimed at a range of needs across the health and wellbeing community. All Black Everything, our highly formulated, premium range targeted at experienced gym goers, was launched in 2016, followed by Endurance, a specialist product targeted at endurance athletes in 2021. Most recently we launched Body Fuel, an entry-level product aimed at the price-conscious consumer, in 2023.

We now sell products in over 65 countries globally and in 2023, we were named in the Sunday Times ‘Fastest Growing Companies’ list. Operating from our premises in Liverpool, we manufacture 85% of our products in our own accredited facility, shipping worldwide to our distribution partners.

In 2022 we opened an office in Texas to grow in the USA, which is the largest market globally, and we are proud to have already secured a partnership with the world’s biggest retailer, Walmart, as well as listings with other major outlets across the country.

MEET OUR TEAM

BOARD MEMBERS
TOM RYDER
Founder & Group CEO

Tom founded Applied Nutrition in 2014 and has been Group CEO since. He has 15+ years of experience in the sport nutrition industry across retailing, wholesaling, and manufacturing.

JOE POLLARD
Group CFO

Previously Director of Corporate Finance at Grant Thornton. Qualified as a Chartered Accountant at Deloitte.

STEVEN GRANITE
Group COO

Previously CEO of a private equity-backed food logistics business. Qualified as a Chartered Management Accountant.

ANDY BELL
Non-Executive Chairman

Andy joined as Non-Executive Chairman in February 2024. He has a proven track record of building companies having founded AJ Bell, one of the largest investment platforms in the UK, in 1995. Andy qualified as a Fellow of the Institute of Actuaries in 1993, has won numerous industry awards and was awarded a CBE in the most recent New Year Honours List.

TONY BUFFIN
Non-Executive Director

Tony joined as Non-Executive Director in February 2024. Tony has a wealth of experience leading companies including being the CEO of Holland & Barrett, one of the world's leading health and wellness retailers, and Group COO and CFO of Travis Perkins. He is currently on the Board of The Tecsa Group.

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