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Critical Whey Protein 2kg (67 Servings)
£49.95
ABE All Black Everything - Extremely Potent Pre-Workout Powder
£26.95
ISO-XP 1.8kg - 72 Servings
£69.95
Creatine Monohydrate
£18.95
FEATURED PRODUCT
ABE All Black Everything - Extremely Potent Pre-Workout Powder
EUROPE'S BEST-SELLING PRE-WORKOUT
£26.95
MONTHLY DEALS
Critical Whey Protein 2kg (67 Servings)
£49.95
Critical Mass Professional 6kg - Lean Mass Gainer (40 Servings)
£69.95
Micellar Casein Protein Powder 1.8kg (60 Servings)
£44.95
BEEF-XP Clear Beef Protein Isolate 1.8kg (60 Servings)
£44.95
OUR BLOG
Protein Cookie Dough: The True Healthy Protein Dessert
In this article, we’ll break down the health pitfalls of traditional desserts, the challenges of creating healthy, high-protein sweets, and why Protein Cookie Dough is the perfect balance between taste and nutrition.
Sparkling Protein Water: Hydration and Recovery Made Perfect
If you’re serious about both hydration and recovery, you need a solution that goes beyond empty bubbles. Our Sparkling Protein Water steps in as a drink that combines hydration with muscle-repairing protein, all without the drawbacks of sugary, high-calorie fizzy drinks.
Complete Protein: The All-in-One Wellness & Vitality Solution
As fitness enthusiasts, we know that achieving optimal health is more than just building muscle—it’s about taking care of your whole body. Applied Nutrition’s Complete Protein was created to go beyond the basics of protein powders. This is a supplement designed to support your muscles, gut health, hydration, and overall wellness with a carefully crafted blend of high-quality ingredients.
Shilajit: What It Is and 7 Reasons to Incorporate It Into Your Routine
Shilajit is not just a recent health trend; it has been valued for its amazing health benefits for millennia. This ancient, natural substance has deep roots in Ayurvedic medicine, one of the world's oldest holistic healing practices, with a history dating back over 3,000 years.
Magnesium Supplement: What is it, Benefits, Dosage & More
Magnesium is an essential mineral that plays a crucial role in numerous bodily functions. In this blog, we will delve into the world of magnesium, exploring and ranking its various forms, benefits, and the right dosage for different individuals.
Beef Protein: What is it, Benefits and How to Use It
When it comes to protein supplements, whey and plant-based options often dominate the conversation. However, there's a powerhouse contender that's been gaining traction: beef protein. Derived from beef, this protein supplement offers a unique blend of benefits that cater to various health and fitness goals. In this blog post, we'll explore what beef protein is, its numerous benefits, including its glutamine content, and why it's an excellent choice for those seeking a low-calorie, dairy- and gluten-free protein source.
Lace Up and Take Off: Your Beginner's Guide to Running
Running. It's a simple act with profound benefits – improved cardiovascular health, weight management, stress relief, and a mood boost. But for those new to the sport, that first step can feel like a daunting leap. Fear not, aspiring runner! This comprehensive guide equips you with the knowledge and tools to lace up, hit the ground running (or jogging!), and experience the joy of this accessible exercise.
From Sunrise to Sunset: 10 Products to Get You Through Ramadan
During Ramadan, amongst many things, Muslims abstain from eating food and drinking any liquids from before the light of dawn until the setting of the sun. Here are 10 products which will help you get through Ramadan, from Suhoor to Iftar.
Fuelling Female Strength: Nutrition Tips for Female Performance
This blog will explore some of the key nutritional principles for fuelling female strength, muscle gain and endurance.
A Guide to Mindful Eating
In this blog, we will delve into the principles of mindful eating, exploring its definition, significance, and practical applications. We will uncover the reasons why incorporating mindfulness into our eating habits is essential in today's hectic world.
How to Look After Your Heart Health
This blog will talk about the importance of keeping your heart healthy, ways to keep your heart healthy, the importance of good nutrition on heart health, the benefits of a healthy heart, and will also detail how to perform CPR if the worst ever happens.
How to Stay on Track with Your Fitness Goals
Whether you're a seasoned fitness enthusiast or just starting, staying on track with your fitness goals requires dedication, commitment, and a strategic approach. This blog aims to provide you with actionable strategies to not only set your fitness goals but also stay firmly on track to achieve them.
Why Exercise is Good For Your Mental Health
The impact of exercise on mental health often goes unnoticed. This blog shows the relationship between exercise and mental health, how to get started with exercise, things to consider, and some helpful tips to stay on track towards reaching your fitness goals.
A Balancing Act: How to Master Your Macros
One key aspect of a performance-oriented diet is understanding and monitoring your macros. We will dive into what macros are, how to balance them, the difference between macros and calories, and highlight the benefits of macro monitoring.
All About the Menopause
The menopause refers to the time in a woman’s life when her periods stop as a result of the loss of ovarian reproductive function. This blog is all about the menopause, and how Applied Nutrition can help women with supplementation throughout the transition.
What Does Creatine Do For Your Body?
Creatine has long been used by athletes and fitness enthusiasts alike, but the misconceptions surrounding it have left many wondering: What exactly is it? Is it safe? How does it work in the body? And, most importantly, what are the genuine benefits of incorporating creatine into your regimen?
Why is My Gym Performance So Bad?
Are you feeling frustrated because your gym performance is not up to par? If you’re eager to break through those physical and mental barriers that are holding you back, read on to see how you can transform your workouts from lacklustre to legendary.
Benefits of Collagen Supplements
Collagen is a magic elixir that has been dubbed the ‘Fountain of Youth’ by many, and has gained immense popularity as a superfood supplement for its properties and benefits to the body. But what are collagen peptides and what do they do for you?
5 Ways to Boost Immunity
In our busy world, it's important to prioritise our health because our time and energy are always in demand. As autumn approaches, it's crucial to keep your body healthy. This way, when diseases and illnesses come, your immune system can effectively fight them off.
How to Fuel for Peak Performance
In order to perform at your best, you’ll need to have a diet that not only fuels you, but powers you too. Think of your body as a high-performance sports car with an engine that is finely tuned - premium level fuel is needed for optimal performance.
8 Reasons to Take Ashwagandha
Ashwagandha's status as a potent adaptogen, stress-reducing marvel, and a comprehensive wellspring of health benefits has propelled it into the limelight as of late. But what unique qualities underpin the acclaim that this seemingly unassuming herb enjoys?
10 Best Products to Grow Muscle Mass
Planning your lean mass growth and strength adaptations requires smart training principles and quality supplementation. This article will detail 10 of our best products which will enable you to grow muscle mass and reach your fitness goals.
6 Diet Whey Recipes You Have to Try
Did you know that you can do a lot more with your protein powder than making a shake and drinking it? We’ve put together several simple recipes incorporating our Diet Whey Protein powder that are healthy, delicious and fun to make.
Morning Workouts vs Evening Workouts: Decoding the Best Time for Toning
Are you an early bird or a night owl? This blog will cover the benefits of starting your day working out versus the afternoon so that you can decide the best time to get a workout in, no matter what your fitness goals.
5 Benefits of Strength Training for Weight Loss
If you have recently started your weight loss journey, you may initially turn to cardio for your workouts. However, although cardio is effective at burning fat during your session, strength training, or resistance training, is the most effective at burning fat after exercise.
The Power of Casein: Muscle Growth During Sleep
When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...
How much protein do I need to build muscle?
Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...
Swizzels Drumstick Original Raspberry Body FUEL™
Swizzels Drumstick Flavour Body FUEL™ has landed. This one will be an instant classic; we know you’ll love it! Working alongside Swizzels we've perfectly replicated the iconic...
New Hydration Tabs Added to Endurance Range
New to our award winning Endurance Range - Hydration tablets - fast, effective, convenient on-the-go hydration, perfect for sport.
Applied Nutrition Shortlisted for Grocer Gold Award
Being shortlisted means we have been recognised by our peers at the biggest awards event in the grocery retail calendar.
Everything You Need To Know About Intra-Workout Nutrition
What is an intra-workout? What’s in your bottle at the gym? Water or maybe some squash? In our latest guide, we tell you everything you need to know...
International BMX star Shaun Gornall Joins Applied's athlete team
BMX Freestyle champion Shaun Gornall joins Applied Nutrition's Athlete Team
Team Applied Nutrition Scales Snowdon by Night
The Applied Nutrition team, along with 300 other people climbed Snowdon, Wales’ highest mountain on Saturday night...
Four Flavours of Diet Whey Protein Now at Holland and Barrett
Four flavours of Applied Nutrition Diet Whey Protein now available in more than 650 Holland and Barrett stores across the UK!
Carbs & Cycling: How To Own The Hills
Why are carbohydrates important in cycling? Most of us know carbohydrates are the preferred fuel source for endurance sports like cycling, but why are they important? What’s the difference between complex and simple carbs? In this article, we’ll try to simplify the science and give you some clarity...
Everything You Need To Know About Pre-Workout
No one shows up at the gym feeling 100% charged and ready to go every time. Sometimes, you’ll be tired, not feeling great or you’d just rather go home and put your feet up. if that sounds familiar, a pre-workout may be the nudge you need to get you racing back to the gym.
What is the key to building muscle?
Building muscle requires dedication, effort, and knowledge of the right techniques. While various factors contribute to muscle building, including resistance training, rest, and supplements, consistency is the most important key to building muscle. Consistency is the key to achieving...
Paddy Punch Flavour added to Body Fuel Electrolyte and Vitamin Water Range
It’s here! Paddy Punch is our sixth flavour of BodyFuel electrolyte vitamin water.
Developed alongside UFC superstar Paddy the baddy Pimblett, Paddy Punch is a sugar-free tropical punch-flavoured electrolyte vitamin water.
MMA Star Dangerous Dakota Ditcheva signs with Applied Nutrition!
We are excited to announce that we are now the official nutrition partner of Dangerous Dakota Ditcheva. Ahead of her highly anticipated PFL Europe opener against Malin Hermansson in Newcastle we sat down with her to get her...
What Are The Best Supplements For Weight Loss? 4x PT Of The Year Answers...
Weight loss, more specifically fat loss can be a difficult task to adhere to and stay consistent with, especially for individuals who are beginners in the gym and are just starting their health journey. It is widely known that energy balance is...
IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...
NEW PRODUCT ALERT Introducing the new 330ml ready to drink Protein Shake!
Zero sugar, 131 calories or fewer depending on flavour, fat free and delivering 20g of protein - this brand new shake is full of flavour and designed to deliver maximum protein in the creamiest, tastiest and most convenient way.
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
WE ARE GO! Applied Nutrition makes highly anticipated U.S.A debut with ABE Pre-workout.
Our new stateside division made its long-awaited American debut last week, with the launch of our U.S. based direct to consumer website, making our ABE products available in the North American market for the very first time.
High-purity collagen now available in three delicious flavours.
Look and feel your best! Our popular high-purity collagen now available in three delicious flavours
New ‘Paddy the Baddy’ Signature Flavour Pre-Workout Launched!
New ‘Paddy the Baddy’ Signature Flavour Pre-Workout Launched! Baddy Berry is UFC superstar Paddy ‘The Baddy’ Pimblett’s signature flavour of ABE, Europe’s best-selling pre-workout and the first new ABE flavour to hit shelves in more than a year.
Applied Nutrition win big at Men’s and Women’s Fitness Nutrition Awards
Applied Nutrition win six awards at annual Men's and Women's Fitness Nutrition Awards. The Awards are judged by a panel of 200 of the UK’s leading...
Applied Nutrition and Bolton Wanderers team up for Nutrition Partnership
Bolton Wanderers team up with Applied Nutrition where we will provide tested products from our ‘Endurance’ range to the club’s players.
Applied Nutrition and League Champions Leicester Riders Continue Partnership
Applied Nutrition named as Official Nutrition Partner by British Basketball Champions, Leicester Riders
Exclusive Partner in UAE
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