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Are you an early bird or a night owl? This blog will cover the benefits of starting your day working out versus the afternoon so that you can decide the...

If you have recently started your weight loss journey, you may initially turn to cardio for your workouts. However, although cardio is effective at burning fat during your session, strength...

When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...

Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...

Swizzels Drumstick Flavour Body FUEL™ has landed. This one will be an instant classic; we know you’ll love it! Working alongside Swizzels we've perfectly replicated the iconic...

New to our award winning Endurance Range - Hydration tablets - fast, effective, convenient on-the-go hydration, perfect for sport.

ABE, our legendary and best-selling pre-workout, is now available in Holland and Barrett stores nationwide for the first time!