APPLIED NUTRITION TO FUEL NUKEPROOF SRAM FACTORY RACING IN 2022
May 03, 22 | News | 0 Comments
Applied Nutrition, the UK’s fastest growing sports nutrition brand has been announced as Nukeproof SRAM Factory Racing Team’s official sports nutrition partner, supporting the team’s squad of Enduro riders for the 2022 season.
The partnership will see Applied Nutrition working with Nukeproof’s riders, delivering sports nutrition to fuel them during training and competition together with recovery products to minimise their time off the bike.
Working principally with Nukeproof’s Factory riders competing in the Enduro World Series (EWS), the British National Enduro Series and several other domestic events across the world, riders will be fuelled by Applied Nutrition’s Endurance range of products.
The Endurance range is perfectly suited to multiple days racing and the training required to compete in the EWS, Applied Nutrition’s Informed Sport tested Endurance range includes isotonic energy gels, carbohydrate and electrolyte drink, caffeine energy capsules and plant-based recovery protein powders.
In addition to the company’s Endurance range, Applied Nutrition will work with each rider to create tailor-made nutrition plans using their wider range of products to maximise their strength, stamina, performance and recovery throughout the season with advice and plans designed to support each rider’s specific goals.
Nigel Page, Nukeproof SRAM Factory Racing Team Manager said:
“Nutrition is vital in enduro, which is one of the most physically demanding disciplines in cycling, our riders cannot perform at their best if they don’t look after how they fuel and recover from each session in training or racing.
“Applied Nutrition is a highly regarded brand in professional sports and their evidence-based, scientifically supported approach to product development, combined with their rigorous testing programme and great tasting products was exactly what we were looking for, and a great partnership for us.”
Thomas Ryder, Managing Director, Applied Nutrition said:
“The Enduro World Series is perfectly suited to our Endurance range of products that support athletes at all stages of activity, from carb loading to recovery, in an easy to follow great tasting range.
Partnering with Nukeproof SRAM Factory Racing, a team engrained in MTB culture with such a rich history of results and performance is ideal for us to demonstrate to both pro and enthusiast riders the benefits of sports nutrition and highlight how correctly fuelling for a ride can improve performance and recovery.”
BEFORE YOU GO
YOU MIGHT ALSO LIKE
Magnesium Supplement: What is it, Benefits, Dosage & More
Jul 31, 24 | News
Magnesium is an essential mineral that plays a crucial role in numerous bodily functions. In this blog, we will delve into the world of magnesium, exploring and ranking its various forms, benefits, and the right dosage for different individuals.
The Power of Casein: Muscle Growth During Sleep
Jul 18, 23 | News
When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...
Carbs & Cycling: How To Own The Hills
Apr 14, 23 | News
Why are carbohydrates important in cycling? Most of us know carbohydrates are the preferred fuel source for endurance sports like cycling, but why are they important? What’s the difference between complex and simple carbs? In this article, we’ll try to simplify the science and give you some clarity...
Magnesium Supplement: What is it, Benefits, Dosage & More
Jul 31, 24 | News
Magnesium is an essential mineral that plays a crucial role in numerous bodily functions. In this blog, we will delve into the world of magnesium, exploring and ranking its various forms, benefits, and the right dosage for different individuals.
Lace Up and Take Off: Your Beginner's Guide to Running
Jun 05, 24 | News
Running. It's a simple act with profound benefits – improved cardiovascular health, weight management, stress relief, and a mood boost. But for those new to the sport, that first step can feel like a daunting leap. Fear not, aspiring runner! This comprehensive guide equips you with the knowledge and tools to lace up, hit the ground running (or jogging!), and experience the joy of this accessible exercise.
How to Stay on Track with Your Fitness Goals
Jan 22, 24 | News
Whether you're a seasoned fitness enthusiast or just starting, staying on track with your fitness goals requires dedication, commitment, and a strategic approach. This blog aims to provide you with actionable strategies to not only set your fitness goals but also stay firmly on track to achieve them.
The Power of Casein: Muscle Growth During Sleep
Jul 18, 23 | News
When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...
How much protein do I need to build muscle?
Jun 13, 23 | News
Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...
Everything You Need To Know About Intra-Workout Nutrition
May 12, 23 | News
What is an intra-workout? What’s in your bottle at the gym? Water or maybe some squash? In our latest guide, we tell you everything you need to know...
How to Fuel for Peak Performance
Sep 20, 23 | News
In order to perform at your best, you’ll need to have a diet that not only fuels you, but powers you too. Think of your body as a high-performance sports car with an engine that is finely tuned - premium level fuel is needed for optimal performance.
Everything You Need To Know About Intra-Workout Nutrition
May 12, 23 | News
What is an intra-workout? What’s in your bottle at the gym? Water or maybe some squash? In our latest guide, we tell you everything you need to know...
Carbs & Cycling: How To Own The Hills
Apr 14, 23 | News
Why are carbohydrates important in cycling? Most of us know carbohydrates are the preferred fuel source for endurance sports like cycling, but why are they important? What’s the difference between complex and simple carbs? In this article, we’ll try to simplify the science and give you some clarity...
Applied Nutrition and Bolton Wanderers team up for Nutrition Partnership
Sep 08, 22 | News
Bolton Wanderers team up with Applied Nutrition where we will provide tested products from our ‘Endurance’ range to the club’s players.
Magnesium Supplement: What is it, Benefits, Dosage & More
Jul 31, 24 | News
Magnesium is an essential mineral that plays a crucial role in numerous bodily functions. In this blog, we will delve into the world of magnesium, exploring and ranking its various forms, benefits, and the right dosage for different individuals.
What is the key to building muscle?
Apr 03, 23 | News
Building muscle requires dedication, effort, and knowledge of the right techniques. While various factors contribute to muscle building, including resistance training, rest, and supplements, consistency is the most important key to building muscle. Consistency is the key to achieving...
IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
Feb 22, 23 | News
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...
NEW PRODUCT ALERT Introducing the new 330ml ready to drink Protein Shake!
Feb 09, 23 | News
Zero sugar, 131 calories or fewer depending on flavour, fat free and delivering 20g of protein - this brand new shake is full of flavour and designed to deliver maximum protein in the creamiest, tastiest and most convenient way.
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
Applied Nutrition win big at Men’s and Women’s Fitness Nutrition Awards
Nov 17, 22 | News
Applied Nutrition win six awards at annual Men's and Women's Fitness Nutrition Awards. The Awards are judged by a panel of 200 of the UK’s leading...
CHECK OUT THESE PRODUCTS
Critical Whey Protein 2kg (67 Servings)
£4995
ABE All Black Everything - Polvo Preentrenamiento Extremadamente Potente
£2695
ISO-XP 1.8kg - 72 Servings
£6995
Creatine Monohydrate
£1895
