Cookie Policy
Welcome to appliednutrition.uk (our Website), operated by Applied Nutrition plc (a company registered in England and Wales with company number 09131749). We collect information about Website users and our customers via cookies, pixels (web beacons) and social plug-ins to improve the functionality of, and your experience on, our Website, to gather data so we and our partners can analyse Website traffic and understand how you use our Website, deliver advertising and marketing communications to you as well as tailored adverts, and monitor the effectiveness of these advertising and marketing materials.
The below explains the technologies we use, what they are used for, as well as how you can disable the cookies we use.
Your privacy is important to us, and you can read more about your privacy and how we protect it, as well as the personal data we collect about you and your legal rights in relation to it, by clicking here.
What are cookies, pixels and other technologies we use?
1. Cookies
Cookies are small text files that are placed on your computer, mobile device and/or browser by websites that you visit. They are widely used to make websites work, or work more effectively, as well as to provide information to the owners of a website. The information collected in this way may be used to identify you unless you opt out of non-essential cookies on a website, but none of our cookies store any credit/debit card information nor your password details.
Cookies are used for many purposes. Detailed below are the categories of, as well as the individual, cookies that we use, what they are used for, and how long we use them for (which is either until you next close your browser (a session), or a specific period of time).
2. Pixels
Pixels (also known as web beacons) are pieces of code contained on our Website or within email communications from us to you which track how you interact with certain content you may access.
We also use pixels to identify and track Website users and to facilitate the delivery of targeted advertising.
3. Social plug-ins
Social plug-ins are items of software which we use to embed certain social media tools into our Website. This may result in the provider of that tool (subject to your consent) storing a cookie on your device or browser, which may (sometimes irrespective of whether you have clicked on the relevant tool) result in personal data about you automatically being collected by and/or shared with that provider. We might be provided with access to your personal data by the third party.
Information which may be collected might include, for example, how you use our Website, your internet protocol (IP) address, your location, and information relating to your browser and computer (such as your operating system and what internet browser you are using).
Third parties may use your personal data for their own purposes, for example, to profile and target you with other advertising. We use the following third parties' social plug-ins on our Website:
a. Instagram;
b. TikTok;
c. LinkedIn;
d. YouTube; and
e. Facebook.
We use social plug-ins to allow you to click through to our social media business pages.
You can find out more information in our Privacy Policy.
What types of cookies do we use?
1. Strictly necessary
These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided, and the Website may not function properly.
|
Cookie name |
What does the cookie do? |
First or third party? |
When does the cookie expire? |
Privacy policy of third party (if applicable) |
|
keep_alive |
After international domain redirection has been enabled, determines whether a request is the first one of a web session. |
First party |
Session |
Not applicable. |
|
secure_customer_sig |
Identifies a user after they have signed into the Website as a customer so that they do not need to log in again. |
First party |
1 year |
Not applicable. |
|
localization |
Localises a customer's cart to the correct country. |
First party |
2 weeks |
Not applicable. |
|
cart_currency |
After a customer has checked out, initialises a new empty cart with the same currency as the user's previous cart. |
First party |
2 weeks |
Not applicable. |
|
_tracking_consent |
Stores a user's preferences if we have set up privacy rules / consent preferences in your region. |
First party |
1 year |
Not applicable. |
|
_cmp_a |
Allows the Website to comply with legal requirements by storing a user's consent preferences. |
First party |
1 day |
Not applicable. |
|
_cf_bm |
Set by Cloudflare to [TBC]. |
Third party (Cloudflare) |
1 hour |
|
|
_cfuvid |
Enables rate limiting on the Website, allowing Cloudflare WAF to distinguish individual users sharing the same IP address. This protects the Website from becoming overloaded. |
Third party (Clearpay) |
Session |
|
|
shopify_pay_redirect |
Enables secure online payment and checkout functionality, storing data related to the checkout process to streamline future transactions. |
First party |
1 year |
Not applicable. |
|
XSRF-TOKEN |
Enhances a user's browsing security on the Website by preventing cross-site request forgery. |
Third party (LeadGen) |
2 hours |
|
|
_pay_session |
Enables payment functions and secure checkouts on the Website. |
Third party (Shopify) |
Session |
|
|
_shopify_essential |
Stores essential information for the Website's functionality, for example, relating to a session, checkout information and anti-tampering data. |
First party |
1 year |
Not applicable. |
2. Functional Cookies
These cookies allow our Website to remember choices that you make (such as your username, language, or the region you are in), and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video. If you do not allow these cookies, our Website's content may not function properly, and we might be unable to deliver services to you.
|
Cookie name |
What does the cookie do? |
First or third party? |
When does the cookie expire? |
Privacy policy of third party (if applicable) |
|
yt-player-headers-readable
|
Stores network capabilities information and user preferences related to video playback and interface, enhancing a user's viewing experience. |
Third party (YouTube) |
Never expires |
|
|
yt-remote-connected-devices |
Stores a user's video preferences using embedded YouTube videos including connected devices which are associated with a user's YouTube account. |
Third party (YouTube) |
Never expires |
|
|
yt-remote-session-app |
Stores a user's preferences and information about the interface of an embedded YouTube video player. |
Third party |
Session |
|
|
yt-remote-cast-installed |
Stores a user's video preferences for embedded YouTube videos, including whether the YouTube casting feature is available or has been installed. |
Third party (YouTube) |
Session |
|
|
yt-remote-session-name |
Stores a user's video preferences for embedded YouTube videos. |
Third party (YouTube) |
Session |
|
|
yt-remote-fast-check-period |
Stores a user's video preferences for embedded YouTube videos. |
Third party (YouTube) |
Session |
|
|
locale_bar_accepted |
Allows Shopify to track whether a user has accepted or rejected a local specific bar or notification and stores the user's choice, so the bar or notification doesn't reappear on future visits. |
First party (Shopify) |
Session |
3. Analytics Cookies
These cookies collect information about how visitors use our Website, for instance, which pages visitors go to most often, and if they get error messages from web pages. Such information is used to improve how our Website works. These cookies may allocate a unique identifier to you so we can distinguish you from other Website users whilst you are browsing our Website. Please see the "Third Parties" section below for details of third parties whose services we may engage to collect this information. Please also see our Privacy Policy for further information.
|
Cookie name |
What does the cookie do? |
First or third party? |
When does the cookie expire? |
|
|
_ga_*
|
Stores and counts page views. |
First party |
1 year, 1 month and 4 days |
|
|
_ga |
Tracks and aggregates statistical Website usage data (for example, visitor, session, and campaign data) for the Website's analytics report. |
First party |
1 year, 1 month and 4 days |
|
|
_gid |
Stores information on how visitors use the Website (for example, the number of visitors, their source, and the pages they visit), and allows an analytics report to be prepared for the Website. |
First party |
1 day |
|
|
_hjSessionUser_* |
Assigns a unique ID to each Website user to ensure that subsequent visits to the Website are attributed to the same user. |
First party |
1 day |
|
|
_hjSession_* |
Assigns a unique ID to each Website user to ensure that subsequent visits to the Website are attributed to the same user. |
First party |
1 day |
|
|
_shopify_y |
[TBC] |
First party |
1 year |
|
|
_shopify_s |
Identifies a browser session. |
First party |
30 minutes |
|
|
sbjs_migrations |
Identifies the source of a Website visit, tracks and stores user information (for example, relating to a user's session or configuration settings). |
First party |
Session |
|
|
sbjs_current_add |
Identifies the source of a Website visit, tracks and stores user information (for example, relating to a user's session or configuration settings). |
First party |
Session |
|
|
sbjs_first_add |
Identifies the source of a Website visit, tracks and stores user information, for example, the first time a user interacts with the Website. |
First party |
Session |
|
|
sbjs_current |
Identifies the source of a Website visit, tracks and stores user information, for example, relating to a user's preferences or their interaction with the Website. |
First party |
Session |
|
|
sbjs_first |
Identifies the source of a Website visit, tracks and stores user information, for example, the first time a user interacts with the Website. |
First party |
Session |
|
|
sbjs_udata |
Identifies the source of a Website visit, tracks and stores user information, including data that might be necessary for tracking or managing user sessions, preferences or other Website personalisation. |
First party |
Session |
|
|
sbjs_session |
Identifies the source of a Website visit, stores user information (for example, session ID and related state information), and allows a user to be tracked during their Website visit. |
First party |
1 hour |
|
|
_dc_gtm
|
Monitors the number of Google Analytics server requests. |
First party |
1 minute |
|
4. Targeting and Advertisement Cookies
These cookies are used to help us learn more about your interests and preferences so we can deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. They are placed by us or our advertising networks or affiliates with our permission. They remember that you have visited the Website and this information may be shared with other organisations such as advertisers. Please see our Privacy Policy for further information.
|
Cookie name |
What does the cookie do? |
First or third party? |
When does the cookie expire? |
Privacy policy of third party (if applicable) |
|
_ttp |
Used by TikTok to track and improve the performance of advertising campaigns and to personalise a Website user's experience, for example, by displaying more relevant adverts. |
Third party |
13 months |
|
|
_ttp |
Used by TikTok to track engagement with the Website, to improve the performance of advertising campaigns and to personalise a user's experience. |
First party |
13 months |
Not Applicable. |
|
bcookie |
Assigns a unique ID to a user's browser. |
Third party (LinkedIn) |
1 year |
|
|
_tt_enable_cookie |
Collects data about behaviour and engagement (for example, how users engage with TikTok content or adverts) and to measure the effectiveness of advertising. |
Third party (TikTok) |
1 year and 24 days |
|
|
YSC |
Registers a unique ID to track what videos from YouTube a user has seen. |
Third party |
Session |
|
|
VISITOR_INFO1_LIVE
|
Used by YouTube for marketing and to estimate a user's bandwidth on pages which have an integrated YouTube content player. |
Third party (YouTube) |
6 months |
|
|
VISITOR_PRIVACY_METADATA
|
[TBC] |
Third party (YouTube) |
6 months |
|
|
test_cookie |
Determines if a user's browser supports cookies. |
Third party (Google DoubleClick) |
15 minutes |
|
|
yt.innertube::requests |
Used to register a unique ID to store data on what videos from YouTube a user has seen. |
Third party (YouTube) |
Never expires |
|
|
yt.innertube::nextId |
Used to register a unique ID to store data on what videos from YouTube a user has seen. |
Third party (YouTube) |
Never expires |
|
|
__kla_id |
Assigns Website users with an auto-generated unique ID, allowing users to be tracked and identified. |
First party |
2 years |
Not applicable. |
|
orichiPixelIPData |
Stores IP addresses and provides data for tracking purposes. |
[First party] |
1 day |
Not applicable. |
|
li_gc
|
Used by LinkedIn to store a user's consent in relation to cookies for non-essential purposes (for example, whether a user has consented to non-essential cookies on LinkedIn related services or integrations), allowing LinkedIn to respect a user's cookie preferences across different sites. |
Third party (LinkedIn) |
6 months |
|
|
lidc
|
Used by LinkedIn to ensures that data is sent to the correct location. |
Third party (LinkedIn) |
1 day |
|
|
yt-remote-device-id |
Used by YouTube to store a user's playback settings and video preferences using embedded YouTube videos by assigning each user with, and then tracking across Website visits, a unique ID. |
Third party (YouTube) |
Never expires |
|
|
ytidb::LAST_RESULT_ENTRY_KEY
|
Stores the last search result entry that was clicked on by a user. |
Third party (YouTube) |
Never expires |
|
|
_fbp
|
Allows the collection of information to better deliver advertising. |
First party |
3 months |
Not applicable. |
|
_gcl_au
|
Assigns a unique identifier to users and tracks interactions with adverts and subsequent actions taken by the user (for example, making a purchase or filling in a contact form). |
First party |
3 months |
Not applicable. |
|
apt_pixel |
Used to control cookies relating to the Website's content delivery network and facilitates the collection of users' information (for example, relating to transactions, their behaviour and their devices and locations). |
First party |
Session |
Not applicable. |
Third Parties
We use certain carefully selected third parties to deliver Website services, and these third parties may receive your personal information when you use our Website unless (other than for essential cookies) you have opted out of non-essential cookies. We have set out more information below on the third parties we use, and the information they may receive.
1. Google
We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies or other tracking technologies to help us analyse how users interact with the Website, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.
We use Google AdSense, a web advertising service provided by Google, Inc. to create and review and analyse the effectiveness of advertising campaigns. When you visit our Website, a Google cookie may (subject to your consent) be dropped on your browser and that cookie may collect personal information about you, including your browsing activity. Such personal information may be used by Google and its partners to help serve ads based on the sites you have visited. Please see our Privacy Policy for further information.
To learn more about Google’s processing of your personal data and partner services, click here. To learn how to opt-out of tracking by Google, click here.
2. Google Consent Mode
[AG Note to Applied Nutrition: Please confirm whether you use Google Consent Mode.]
3. Hotjar
We use Hotjar in order to better understand our users’ needs and to optimise the Website's service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and do not like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device’s IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and preferred language used to display our Website. Hotjar stores this information in a pseudonymized user profile (this means that the information will continue to be treated as personal information but it has been temporarily de-identified as an additional security measure). Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see Hotjar’s privacy policy. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our Website and Hotjar’s use of tracking cookies on other websites by following the directions found here.
How can you disable cookies?
If you wish to restrict or block the cookies which are set by our Website, or indeed any other website, you can do this using our cookies management tool available [here].
You can also manage your cookies through your browser settings. The 'Help' function within your browser should tell you how. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of our Website. Unless you have adjusted your browser setting so that it will refuse all cookies, our system will set strictly necessary cookies as soon you visit our site.
To opt out of being tracked by Google Analytics across all websites, please visit http://tools.google.com/dlpage/gaoptout.
You can adjust your preferences regarding personalised advertising using the settings on social media platforms on which you have an account.
You may also wish to visit www.youronlinechoices.com/uk/your-ad-choices to learn more about the cookies set on your device by other companies, and opt out of them if you wish.
How can you contact us?
If you'd like to discuss our usage of cookies and other technologies, or you'd like further information, then please contact us by email to marketing@appliednutrition.uk, or you can ring us on 0151 546 9497.
Last updated: January 2025
