Privacy Policy
Welcome to appliednutrition.uk (the “Website”). This Website is run by Applied Nutrition plc (company number 9131749) (“we”, “us” and “our”) and you can find us at 2 Acornfield Road, Knowsley Industrial Park, Liverpool, England, L33 7UG.
We are committed to protecting your privacy and complying with the UK GDPR and other applicable data protection rules (including the Data Protection Act 2018 and marketing and cookie laws, together with associated guidance) (the “Data Protection Laws”). We are the controller of the personal data processed for the purposes set out below, and we are responsible for looking after it.
This Privacy Policy explains what personal data we collect about our customers and the users of the Website, how we use, store, secure and share it. It also sets out your rights in respect of your personal data and how you can exercise these rights. Be aware that this policy is supplemental to any other fair processing or privacy notice which we might provide to you from time to time, and any such fair processing or privacy notices should be read together with this Privacy Policy and they aren't intended to override it. In particular, if you are a business customer, then please also read our business-to-business privacy notice https://appliednutrition.uk/pages/privacy-policy-b2b-customers
Our Website may link to third parties' websites, but this Privacy Policy doesn't cover any such websites. If you access a third parties' website through ours, we unfortunately can't be responsible for that third party's privacy policies and practices, and we encourage you to read the privacy policy of each website you visit.
If anything in this Privacy Policy is unclear, or you'd like to discuss your personal data or your legal rights, we'd love to chat. You can contact us using the information set out in the "Contact Us" section at the bottom of this Privacy Policy.
What personal data do we collect about you?
We want you to trust us with your personal data, so as we are required by Data Protection Laws, we have set out in the table below what personal data we collect from or about you, as well as how, why and for how long we use it. Data Protection Laws also require us to have a “lawful basis” on which to process your personal data, and we've set this out below.
When we use the term “personal data”, we mean information about you which means that you can be directly or indirectly identified from that data. So, this doesn't, for example, include information which we have anonymised.
|
Why do we use your data? |
What data do we collect? |
What is our lawful basis? |
Where do we get the data from? |
How long do we keep the data for? |
|
To manage our relationship with you, including so: (a) you can register for, and create, a customer account on the Website; (b) we can notify you about changes to our terms or this Privacy Policy; or (c) we can ask you to leave a review, take a survey or provide feedback. |
Your name, email and postal addresses, gender and user account details and any other information which you add to your account profile, or you provide when you leave a review, take a survey or offer feedback. |
We process this data because it is necessary for the performance of a contract with you, or as necessary to comply with our legal obligations, or because it is necessary for our legitimate interests to obtain data about our customers and how they use our products so we can offer the best products and customer service. |
From you directly via the Website or when you interact with us. |
We retain information relating to your customer account for as long as your account continues to be active, and 2 years thereafter, so we can manage our relationship with you. We may keep records relating to the terms accepted by you for 7 years following your acceptance. |
|
To enter into, and administer, a contract with you when you purchase products from us and to allow us to collect payments from you for those products. |
Your name, email address, billing and delivery addresses, user account details, payment details and telephone number. |
We process this data because it is necessary for the performance of our contract with you. |
From you directly via our Website or when you interact with us. |
We retain data relating to an order you place for 7 years from the date your order is completed because we are legally required to do so, and so we can exercise or defend a legal claim. |
|
To allow us to administer competitions, promotions and prize draws which you enter. |
Your name, postal and email addresses, telephone number, social media account names and any personal data you provide to us as part of your entry. |
We process this data because it is necessary for the performance of our contract with you when you enter a competition, promotion or prize draw with us. If we use your information publicly or collect more personal data than is strictly necessary for entry to the competition, then we will only do so with your consent and so we will rely on that consent. We also process this information because it is necessary for us to comply with our legal obligations when running competitions, promotions and prize draws. |
From you directly when you enter a competition, prize draw or promotion, or when you interact with us. |
We will retain data relating to, and held in connection with, the management of competitions, prize draws and promotions for 24 months. We may retain data used for publicity reasons for longer than this, for example, where it is published on our Website or social media pages. |
|
To market our products to you, including by: (a) delivering advertisements and other content to you, and measuring the effectiveness of this advertising; and
(b) sending you newsletters and marketing emails and text messages. |
Your name, email address, telephone number, age, gender, transaction history, unique user ID, social media account names and any information we collect about your use of our Website or relating to your social media accounts. Please also see the "Marketing" section below, and the competitions, promotions and prize draws section of our Website’s Terms and Conditions. |
We process this data based on our legitimate interest in promoting our business and our products, or with your consent. Where we collect any information via cookies (and other than as set out below), we rely on your consent (except for strictly necessary cookies). |
From you directly via our Website, or when you otherwise interact with us, or via social media platforms or other third party advertising platforms. |
We retain data related to direct marketing for as long as we think you will be interested in receiving our marketing communications. This is usually until you opt-out of direct marketing. Information regarding our usage of cookies and their duration is set out in our Cookies Policy. |
|
To allow us to provide you with enhanced, more personal features on the Website.
|
Technical data, including relating to a user’s network capabilities, language and their Website preferences. |
Where this personal data is collected via cookies, we rely on your consent. In all other cases, we process this personal data because it is necessary for our legitimate interests of improving customer experience to retain and grow our customer base.
|
From you directly when you use our Website using functional cookies or other automated technologies. |
Information regarding our usage of cookies and their duration is set out in our Cookies Policy. In respect of any data not collected via cookies, we will generally only retain this for 6 months following collection. |
|
Using data analytics, to allow us to improve our Website, products, marketing, customer relationships and experience as well as to maintain the Website and monitor its usage. |
Information about your usage of the Website, including the number of times pages are visited and the time, duration and source of visits. Technical data, including configuration and preference settings, internet protocol (IP) address, operating system, browser types and version, time zone settings and location, login data, browser plug-in types and versions, platform and other technology on the device you use to access the Website. |
Where this personal data is collected via cookies, we rely on your consent. In all other cases, we process this personal data because it is necessary for our legitimate interests of improving customer experience to retain and grow our customer base.
|
From you directly when you use our Website using analytical cookies or other automated technologies. |
Information regarding our usage of cookies and their duration is set out in our Cookies Policy. In respect of any data not collected via cookies, we will generally only retain this for 6 months following collection. |
|
To allow us to maintain and protect the security of the Website, including troubleshooting, data analysis, system maintenance and support, fraud prevention and the reporting and hosting of data. |
Transaction data, including the time, date and value of purchases. Technical information, including device type, operating system and browser type. Location data such as IP addresses and device locations. |
Where this personal data is collected via a non-essential cookie, we rely on your consent. In all other cases, we process this data because it is necessary for our legitimate business interests of running our business, the provision of administration and IT services and to prevent fraud. We also process this data because it is necessary to comply with a legal obligation to which we are subject. |
Directly from you when you visit our Website. |
Information regarding our usage of cookies and their duration is set out in our Cookies Policy. |
|
To allow us to respond to any messages submitted via the “contact us” form on our Website, or when you otherwise interact with us. |
Your name, phone number, email address and any other information you may supply to us when you interact with us. |
We process this data based on our legitimate business interest in communicating with you in accordance with your wishes and expectations and for providing good customer service. |
Directly from you when you contact or interact with us. |
If your query relates to an order you have placed with us, or where we need to obtain legal advice, we may retain records for up to six years following completion of the order. Otherwise, we retain records for 3 months. |
We will retain your personal data for the periods set out in the table above however, we will only retain it for as long as necessary for the purposes set out above and where we no longer have a need to keep your data, we may delete it earlier than the periods set out above. In some circumstances, you may have a right to ask us to delete your data at any time: please see the "Your Rights" section below.
We like to keep your personal data to ourselves. Except as set out in this Privacy Policy, we do not disclose to, or share, your personal data with third parties. We do not use automated decision making in relation to your personal data but be aware that some of our third parties (for example, Clearpay and Klarna) may do so; for more information, please see our third parties' privacy policies.
We will need certain of your personal data to allow us to fulfil an order you place with us. If you refuse to supply such personal data then we will not be able to fulfil your order and will let you know that this is the case.
Marketing
We love to communicate with our customers and so, depending on your marketing preferences, we may use your personal data to send you marketing messages by email or text message. Some of these messages may be tailored to you, based on your previous browsing or purchase activity, and other information we hold about you.
The Website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart, and this information is (provided you have consented to the use of cookies and us sending you marketing messages) used to determine when to send cart reminder messages via text message and/or by email. You can read more about how we use cookies in our Cookies Policy.
Although we hope you find our marketing messages interesting and useful, if you no longer want to receive marketing communications from us (or would like to opt back in!), you can change your preferences at any time by contacting us (using the details below), clicking on the ‘unsubscribe’ link in our emails (for email marketing), or by replying STOP to our text messages (for text message marketing). If you unsubscribe from marketing, please note we will still contact you with service messages from time to time (e.g. order and delivery confirmations, and information about your legal rights), and we will retain some of your personal data to make sure we don't send you marketing communications you don't want to receive.
You may also see ads for our products and Website on third party websites, including on social media (including via Instagram, Facebook, TikTok, LinkedIn and X (formerly known as Twitter)), and we may share your personal data with these social media platforms in order to deliver marketing to you. These ads may, if you have provided your consent to the use of cookies, be tailored to you using cookies (which track your web activity, so enable us to serve ads to customers who have visited our Website). Where you see an ad on social media, this may be because we have engaged the social media platform to show ads to our customers, or users who match the demographic profile of our customers. In some cases, this may involve sharing your email address or other personal data with a social media platform. If you no longer want to see tailored ads you can change your cookie and privacy settings on your browser and these third-party websites. You can also withdraw your consent to our sending you marketing at any time.
Who do we share this personal data with?
We share customers’ personal data in the following circumstances and with the following categories of third party:
1. Other companies in our group of companies for internal business purposes such as management, accounting and marketing.
2. Our third-party suppliers who process your personal data on our behalf, including:
a. our business partners and sub-contractors for business administration, support and processing services or IT purposes;
b. for advertising and marketing purposes, including (but not limited to) the third parties set out below, and agents who tailor marketing communications on our behalf and offer you products which you might be interested in, as well as analytics and search engines so we can improve your experience of the Website.
c. for e-commerce purposes, including e-commerce platform providers (please see below regarding Shopify), payment gateway and processors and suppliers of cookie-consent management solutions.
d. Our delivery and third-party logistics providers who deliver our products to you on our behalf.
3. Our payment platform providers who offer you their payment solutions to allow you to pay for products purchased via the Website.
4. Our professional advisors, including insurance, legal, tax or other corporate advisors who provide professional services to us.
5. Law enforcement and third parties engaged in fraud prevention and detection, our regulators, the courts, police and other authorised bodies for the purposes of investigating actual or suspected criminal activity or other legal or regulatory matters.
6. Other governmental authorities including HMRC and tax bodies or agencies to comply with our legal and regulatory duties, e.g. to report fraud or in response to a lawful request.
7. If we sell any business assets, the personal data of our customers may be disclosed to a potential buyer. In this event, we will make reasonable attempts to ensure the buyer will be bound by the terms of this Privacy Policy.
We may share your personal data with the third parties listed below. Once we have done so, they will be responsible for ensuring your personal data is processed in compliance with Data Protection Laws, so please make sure you have read their privacy policies (linked to below) carefully.
Payment providers:
1. Klarna (Privacy Policy)
2. Clearpay (Privacy Policy)
3. Stripe (Privacy Policy)
4. Paypal (Privacy Policy)
Survey providers:
5. Trustpilot (Privacy Policy)
Our e-commerce providers
6. Shopify (Privacy Policy)
Advertising providers:
7. Social media platforms and advertising partners, who may process your personal data with us as joint controllers, include:
a. Google. Google Privacy Policy;
b. Facebook, and Instagram. Meta Privacy Policy;
c. Youtube. YouTube Privacy Policy;
d. LinkedIn. LinkedIn Privacy Policy;
e. TikTok. Privacy Policy; and
f. X (formerly known as Twitter). X Privacy Policy,
(a. to f. above, the "Ad Partners").
We want to make sure you have all the information you require to make informed decisions about how your personal data is used. So, we would like to make you aware of the following:
1. Meta
a. Where you have consented for us to do so, we will collect and share your personal data with Meta Platforms Ireland Limited (Meta Ireland) in order to advertise to you via Facebook, and Instagram, and in certain instances we are the joint controller of your personal data with Meta Ireland.
b. We have entered into an agreement with Meta Ireland to ensure that your information is protected, and the steps we each shall take to comply with Data Protection Laws with regard to the joint processing of your information.
c. To exercise your rights in relation to your information processed by Meta, Meta Ireland will be your primary contact. Please contact Meta Ireland directly to:
i. request access to your personal data;
ii. request correction of your personal data;
iii. request erasure of your personal data;
iv. object to the processing of your personal data;
v. request restriction to the processing of your personal data; and/or
vi. request the transfer of your personal data.
d. Further information regarding how to exercise your rights, together with the following further information, may be found in Meta Ireland's Privacy Policy and Terms of Service, including:
i. how Meta Ireland processes your personal data in the capacity of a joint controller, including the legal basis that Meta Ireland relies upon for such use;
ii. how to exercise your data protection rights against Meta Ireland; and
iii. the name and contact details of Meta Ireland's data protection officer.
2. Shopify
We use the Shopify platform to power our e-commerce business, provide you with an enjoyable customer experience and better enable you to browse our Website and purchase our products. To do this, Shopify collects your personal data on our behalf, and shares this with us – for example, your name, email address, and delivery address. Shopify shall handle your personal information in accordance with Shopify's Privacy Policy. Further information regarding how we use Shopify's cookies can be found within our Cookies Policy.
3. Klarna
In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.
Storage, Retention and Transfers
We use service providers based around the world. Consequently, your personal data may be processed in countries outside of the UK or the European Economic Area, including in countries where you may have fewer legal rights in respect of your personal data than you do under UK law. Where we transfer your personal data outside the UK or the European Economic Area, we will ensure a similar level of protection is afforded to your personal data as UK law would afford it by ensuring that at least one of the following safeguards is implemented:
1. We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Secretary of State. You can find out more information here.
2. For certain service providers, we may use specific contracts which have been approved by the Information Commissioner's Office which give personal data the same protection it has in the UK. You can find out more information here.
3. For certain service providers based in the US, as an alternative to the specific contracts mentioned above, we may also transfer data to them if they are part of the UK US Data Bridge, which requires them to provide similar protection to personal data shared between the UK and the US. You can find out more information here.
Please contact us if you would like more information about these safeguards.
Our Ad Partners may transfer personal data collected by cookies set by those Ad Partners outside the UK and/or the European Economic Area. You can read more about such personal data in each relevant third-party's privacy policy.
Security
The protection and security of your personal data is important to us, and we have put in place appropriate policies, rules, technical and organisational measures to safeguard your personal data from accidental loss, damage or destruction and unauthorised or unlawful processing.
The Website ensures that data is encrypted when leaving the Website. This process involves the converting of information or data into a code to prevent unauthorised access. The Website follows this process and employs secure methods to ensure the protection of all credit and debit card transactions. Encryption methods such as SSL are utilised to protect customer data when in transit to and from the Website over a secure communications channel.
Whilst we do everything within our power to ensure that personal data is protected at all times from the Website, we cannot guarantee the security and integrity of the information that has been transmitted to the Website, nor the internet and email at large.
Children
Our Website is not intended for, and should not be used by, children under the age of 18. We do not knowingly collect personal data from children under 18.
Cookies
Our Website uses cookies and other similar technologies (including pixels (web beacons) and social plug-ins) to improve the functionality of, and your experience on, the Website, to gather data so we and our partners can analyse Website traffic and understand how you use our Website, deliver advertising and marketing communications to you as well as tailored adverts, and monitor the effectiveness of these advertising and marketing materials. Some of the personal data identified in the table above is collected through the use of these cookies and other similar technologies.
To learn more about what cookies we use, how and why we use them, and how you can disable them, you can access our Cookie Policy here.
Social plug-ins
We use social plug-ins. These are items of software which we use on the Website to embed certain social media tools, for example, to link to our YouTube, Instagram, Facebook, TikTok and LinkedIn social media business pages. We use them because it makes it easy for you to access our social media business pages.
These social plug-ins may result in third parties automatically (subject to your consent) collecting, or having access to, your personal data through the usage of cookies, and these third parties may provide us with access to this data.
Your personal data shared with, or collected by, third parties, may be processed in accordance with the relevant third party's privacy policy, which you can access in the "advertising providers" section above. In relation to this personal data, we may be joint controller with the relevant third party in respect of certain processing activities, which means we and they are each responsible for your personal data. We and each third party have put appropriate arrangements in place to determine our and their respective responsibilities to ensure compliance with Data Protection Laws. If you would like more information about this, please contact us using the information set out below. In relation to personal data which we jointly control with Meta, further details are set out in the "advertising providers" section above under the "Meta" subheading.
More information on how we use social plug-ins, as well as the types of personal data which may be shared and/or collected is set out in our Cookies Policy.
Your rights
You have legal rights in relation to your personal data under Data Protection Laws, and these are set out below. You can exercise these rights by contacting us – please see the "Contact Us" section below, but please be aware that there are limitations to these rights, and there may be circumstances where we are not able to comply with your request fully or at all. Where this is the case, we will promptly let you know why.
|
What are my rights? |
What does this mean? |
|
To be informed: |
You have a right to be informed about the personal data that we collect, use and hold about you. |
|
Access: |
You have a right to access and receive copies of the personal data we hold about you. |
|
Rectification: |
If we hold inaccurate personal data about you, you have a right to ask us to rectify this. |
|
Erasure: |
If you'd like us to delete personal data we hold about you, you have a right to ask us to do so. This is commonly known as the right to be forgotten, but this right will only apply where (for example): 1. we no longer need the personal data for the purpose we originally collected it for; 2. we are relying on the lawful basis of your consent to the collection of data, and you withdraw this consent; or 3. you exercise your right to object (as set out below) to our processing of your personal data. |
|
Restriction of processing: |
You have a right to limit how we use your personal data in certain circumstances, including (for example) where: 1. you believe that the personal data we hold about you may be inaccurate; 2. we no longer require your personal data to achieve the purpose we collected it for, but you have asked us to retain it so you can establish, exercise or defend a legal claim; 3. you are entitled to ask us to delete your personal data, but you've asked us to restrict the processing of it instead; or 4. you've asked us to stop processing your personal data, and we are considering your request. |
|
To object: |
In certain circumstances, you have a right to object to the processing of your data, and this means that we will stop using it, unless we are able to demonstrate that, on balance, we have legitimate grounds for continuing to process your personal data which overrides your rights, or the data is needed for the establishment, exercise or defence of legal claims. |
|
Data portability: |
Where we are processing your personal data and we are relying on the lawful basis of consent or the performance of a contract (where this is the case, this will be set out in the table above) and we are carrying out that processing by automated means, then you have a right data portability. This means that if you ask us to, we will provide your personal data to you in a structured, commonly used and machine-readable format and transfer your personal data to an organisation of your choice. |
|
To withdraw consent: |
If we are processing your data and relying on the lawful basis of your "consent" (where this is the case, this will be set out in the table above), then you are entitled to withdraw your consent at any time. You can do this using the details set out in the "Contact Us" section below. |
|
To complain: |
We hope that if you have any queries, comments or concerns about the way we handle your personal data, you will raise these with us in the first instance, and you can do so using the contact details contained in the "Contact Us" section below. However, if you are unhappy with the way we have responded, you have the right to complain to the Information Commissioner's Office, the regulator for data protection in the UK. Their address is: First Contact Team, Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF. You can find more information out at: ico.org.uk/for-the-public/how-to-make-a-data-protection-complaint. |
|
|
|
Contact Us
We hope that you find this Privacy Policy easy to understand, but if you have any questions, comments or concerns about this policy or how we handle your personal data, you can contact us by phone on 0300 303 5344 from the UK or +44 (0)151 546 9497 from outside the UK or you can email us at: customer.service@appliednutrition.uk.
This Privacy Policy was last updated in February 2025.
