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Applied Nutrition Opens First International Office in Dallas, Texas

Applied Nutrition has opened its first international office in Dallas Texas, bringing its popular range of sports nutrition products to American consumers.

Since launching in 2014, Applied Nutrition has enjoyed extremely rapid growth, growing year on year to reach sales of over £35m and is the UK’s fastest growing active nutrition brand.

In under eight years, Applied Nutrition has gone from a single product offering to over 200 products sold in more than 60 countries across the world.

The company is now looking to build on this success by becoming a key player stateside and carving a share of the world’s largest sports nutrition market, worth an estimated $19bn per year.

The company has achieved its remarkable growth through a broad product offering that caters to consumers participating in multiple sports, as well as nutrition that supports wellbeing and healthy living.

The company formulates and manufactures its products at their facility in Liverpool and have developed a loyal customer base thanks to the high quality, great tasting nutrition their customer’s trust.

Its new American business will be led by TJ Humphreys. TJ has worked in sports nutrition for more than 30 years and is very well known in the industry. TJ has been responsible for growing several successful international nutrition brands and bringing to market a vast back catalogue of products that have been key in driving the category forward.

The company is planning to launch in America with its ABE family of products that includes ABE pre-workout powder & ABE carbonated Energy & Performance can, the company’s most successful products and Europe’s best selling pre workout.

Supporting the launch, Applied has several brand ambassadors already on board including one of the biggest stars in the UFC that will be announced later this week.

The company will follow the launch with the introduction of more products from its range over the next 12 months.

Thomas Ryder, Applied Nutrition’s founder and CEO said:

“Applied Nutrition products are sold across the world, and we are confident we can quickly build the same loyal customer base we have in Europe, Asia, the Middle East and Australasia in America.

 “We operate in a highly competitive market and our success is built on the trust and confidence our customers have in our products which we earn through continued investment in our facilities, the highest quality raw ingredients and best in class research and development capability.

“There is huge demand for our products in America amongst both consumers and national retailers and distributors that has built up over the years, and this launch has been many months in planning to ensure we have everything in place to make a big impact in the market later this year.”

TJ Humphreys A.N. USA CEO said:

“Having the opportunity to bring one of the world's strongest sports nutrition brands, Applied Nutrition, to the United Sates is an opportunity of a lifetime for me. 

“Applied Nutrition has set the highest standard for performance on an international stage, and with over 20 years of leading US brands in this space, our team is determined to bring an incredibly unique brand and product experience to the US sports nutrition consumer."

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