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Our new stateside division made its long-awaited American debut last week, with the launch of our U.S. based direct to consumer website, making our ABE products available in the North American market for the very first time.

We’ve been getting the pieces in place for this launch since early 2022 and opened our offices in Dallas, Texas last summer, appointing supplement industry legend Tj Humphreys to lead our charge in America.

Since then, TJ has put an incredibly talented team of supplement industry experts in place to support our expansion and build awareness for Applied Nutrition among retailers, gym owners, athletes, and sports and fitness enthusiasts in the world’s largest sports nutrition market.

We’re announcing our arrival in style under the newly created ABE Nation brand and launching initially with our award winning ABE preworkout powder and ABE pre-workout energy drink, two of our most popular products, both of which have had new formulas developed to best suit the American market.

ABE’s advanced USA formula comes packed with several premium branded ingredients, including a robust 100mg of Dynamine, 150mg of Zynamite, 250mg of VitaCholine for focus, and a full 50mg of performance-powering Senactiv. Other components include citrulline malate, 3g of beta-alanine, 200mg each of tyrosine, theanine, and taurine, and a potent 350mg of caffeine for energy.

We’ve not held back on flavours either, at launch we’re catering for all tastes and launched with nine flavours of the powder pre-workout, and four for the zero sugar, zero calorie ABE energy drink for people who need their pre-workout on the go.

With national retail listings already lined up to go live soon, a real buzz is building about ABE Nation that’s bringing some huge partners as well as some amazing collaborations - 2023 is going to be a busy year for our team in America!

ABE Nation can be found here: https://abenation.com/

CHECK OUT THESE PRODUCTS

...

Critical Whey Protein 2kg (67 Servings)

£4995

...

ABE - All Black Everything Pre-Workout

£2695

...

ISO-XP 1.8kg - 72 Servings

£6995

...

ABE T-Shirt

£995

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