What is the key to building muscle?

Building muscle requires dedication, effort, and knowledge of the right techniques. While various factors contribute to muscle building, including resistance training, rest, and supplements, consistency is the most important key to building muscle.  Consistency is the key to achieving...

 Apr 03, 2023  1 MIN READ

Paddy Punch Flavour added to Body Fuel Electrolyte and Vitamin Water Range

It’s here! Paddy Punch is our sixth flavour of BodyFuel electrolyte vitamin water.
Developed alongside UFC superstar Paddy the baddy Pimblett, Paddy Punch is a sugar-free tropical punch-flavoured electrolyte vitamin water.

 Mar 28, 2023  1 MIN READ

MMA Star Dangerous Dakota Ditcheva signs with Applied Nutrition!

We are excited to announce that we are now the official nutrition partner of Dangerous Dakota Ditcheva. Ahead of her highly anticipated PFL Europe opener against Malin Hermansson in Newcastle we sat down with her to get her...

 Mar 23, 2023  1 MIN READ

What Are The Best Supplements For Weight Loss? 4x PT Of The Year Answers...

Weight loss, more specifically fat loss can be a difficult task to adhere to and stay consistent with, especially for individuals who are beginners in the gym and are just starting their health journey. It is widely known that energy balance is...

 Mar 16, 2023  1 MIN READ

IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann

UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...

 Feb 22, 2023  1 MIN READ

NEW PRODUCT ALERT Introducing the new 330ml ready to drink Protein Shake!

Zero sugar, 131 calories or fewer depending on flavour, fat free and delivering 20g of protein - this brand new shake is full of flavour and designed to deliver maximum protein in the creamiest, tastiest and most convenient way.

 Feb 09, 2023  1 MIN READ