APPLIED NUTRITION OPENS FIRST INTERNATIONAL OFFICE IN DALLAS, TEXAS
Aug 25, 22 | News | 0 Comments
Applied Nutrition has opened its first international office in Dallas Texas, bringing its popular range of sports nutrition products to American consumers.
Since launching in 2014, Applied Nutrition has enjoyed extremely rapid growth, growing year on year to reach sales of over £35m and is the UK’s fastest growing active nutrition brand.
In under eight years, Applied Nutrition has gone from a single product offering to over 200 products sold in more than 60 countries across the world.
The company is now looking to build on this success by becoming a key player stateside and carving a share of the world’s largest sports nutrition market, worth an estimated $19bn per year.
The company has achieved its remarkable growth through a broad product offering that caters to consumers participating in multiple sports, as well as nutrition that supports wellbeing and healthy living.
The company formulates and manufactures its products at their facility in Liverpool and have developed a loyal customer base thanks to the high quality, great tasting nutrition their customer’s trust.
Its new American business will be led by TJ Humphreys. TJ has worked in sports nutrition for more than 30 years and is very well known in the industry. TJ has been responsible for growing several successful international nutrition brands and bringing to market a vast back catalogue of products that have been key in driving the category forward.
The company is planning to launch in America with its ABE family of products that includes ABE pre-workout powder & ABE carbonated Energy & Performance can, the company’s most successful products and Europe’s best selling pre workout.
Supporting the launch, Applied has several brand ambassadors already on board including one of the biggest stars in the UFC that will be announced later this week.
The company will follow the launch with the introduction of more products from its range over the next 12 months.
Thomas Ryder, Applied Nutrition’s founder and CEO said:
“Applied Nutrition products are sold across the world, and we are confident we can quickly build the same loyal customer base we have in Europe, Asia, the Middle East and Australasia in America.
“We operate in a highly competitive market and our success is built on the trust and confidence our customers have in our products which we earn through continued investment in our facilities, the highest quality raw ingredients and best in class research and development capability.
“There is huge demand for our products in America amongst both consumers and national retailers and distributors that has built up over the years, and this launch has been many months in planning to ensure we have everything in place to make a big impact in the market later this year.”
TJ Humphreys A.N. USA CEO said:
“Having the opportunity to bring one of the world's strongest sports nutrition brands, Applied Nutrition, to the United Sates is an opportunity of a lifetime for me.
“Applied Nutrition has set the highest standard for performance on an international stage, and with over 20 years of leading US brands in this space, our team is determined to bring an incredibly unique brand and product experience to the US sports nutrition consumer."
BEFORE YOU GO
YOU MIGHT ALSO LIKE
Magnesium Supplement: What is it, Benefits, Dosage & More
Jul 31, 24 | News
Magnesium is an essential mineral that plays a crucial role in numerous bodily functions. In this blog, we will delve into the world of magnesium, exploring and ranking its various forms, benefits, and the right dosage for different individuals.
What is the key to building muscle?
Apr 03, 23 | News
Building muscle requires dedication, effort, and knowledge of the right techniques. While various factors contribute to muscle building, including resistance training, rest, and supplements, consistency is the most important key to building muscle. Consistency is the key to achieving...
IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
Feb 22, 23 | News
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...
NEW PRODUCT ALERT Introducing the new 330ml ready to drink Protein Shake!
Feb 09, 23 | News
Zero sugar, 131 calories or fewer depending on flavour, fat free and delivering 20g of protein - this brand new shake is full of flavour and designed to deliver maximum protein in the creamiest, tastiest and most convenient way.
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
Applied Nutrition win big at Men’s and Women’s Fitness Nutrition Awards
Nov 17, 22 | News
Applied Nutrition win six awards at annual Men's and Women's Fitness Nutrition Awards. The Awards are judged by a panel of 200 of the UK’s leading...
10 Best Products to Grow Muscle Mass
Aug 30, 23 | News
Planning your lean mass growth and strength adaptations requires smart training principles and quality supplementation. This article will detail 10 of our best products which will enable you to grow muscle mass and reach your fitness goals.
Morning Workouts vs Evening Workouts: Decoding the Best Time for Toning
Aug 11, 23 | News
Are you an early bird or a night owl? This blog will cover the benefits of starting your day working out versus the afternoon so that you can decide the best time to get a workout in, no matter what your fitness goals.
ABE Pre-Workout Now available at Holland and Barrett
May 26, 23 | News
ABE, our legendary and best-selling pre-workout, is now available in Holland and Barrett stores nationwide for the first time!
What is the key to building muscle?
Apr 03, 23 | News
Building muscle requires dedication, effort, and knowledge of the right techniques. While various factors contribute to muscle building, including resistance training, rest, and supplements, consistency is the most important key to building muscle. Consistency is the key to achieving...
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
CHECK OUT THESE PRODUCTS
Critical Whey Protein 2kg (67 Servings)
£4995
ABE All Black Everything - Extremely Potent Pre-Workout Powder
£2695
ISO-XP 1.8kg - 72 Servings
£6995
Creatine Monohydrate
£1895
