UFC SUPERSTAR PADDY ‘THE BADDY’ PIMBLETT SIGNS DEAL WITH APPLIED NUTRITION
Aug 25, 22 | News | 0 Comments
Applied Nutrition, soon to be launching Stateside with its famous ABE range of products, has signed fellow Liverpool based UFC fighter Paddy ‘The Baddy’ Pimblett as Brand Ambassador.
Applied Nutrition, the UK’s fastest growing sports nutrition brand are the creators of ABE Pre-workout, Europe’s best-selling pre-workout, and a wide range of sports performance products. ABE already enjoys sales in more than 60 countries worldwide but until now it has not been available in the USA.
With its Dallas, Texas office now open and distribution plans well underway with major retailers, Applied Nutrition has been creating a buzz of anticipation about their launch through various teasers on their @ABENation socials.
The partnership is a natural fit. Paddy has enjoyed a rapid rise to become one of the biggest stars in the UFC and seen his popularity skyrocket in America over the last six months.
Joining the UFC in 2021, he has a 3 – 0 record and become one of the sport’s most recognisable fighters thanks to his huge personality and incredible ability inside the Octagon, having picked up Performance of the Night at all three of his fights in the UFC.
Despite only joining the UFC last year, Paddy is a highly experienced and accomplished fighter. He made his professional debut 10 years ago and built a record of 16 wins and just three defeats fighting in the UK and Ireland before being signed by the UFC in 2021.
Paddy has never been knocked out and has been undefeated for four years.
He said about the partnership:
“I’m made up to be working with Applied and to bring ABE to the States. The company is from the same place I live (Liverpool) and together we’re here to take the US by storm and launch ABE with a bang.
“I’ve used Applied Nutrition products and ABE for ages so I’m buzzing to now work with the brand and Molly (McCann) who’s also part of the Applied Nutrition family.
“It’s going to be massive, the products are the best and the American people are going to love it. The brand is for people who take training seriously, not for the beginner.”
Thomas Ryder, Applied Nutrition CEO said:
“Paddy is undoubtedly the most exciting prospect in the UFC since Connor McGregor, so who better to help launch ABE in the US than him. He is born and bred in Liverpool, just as we are, so as we’re both on the journey to launch ourselves in the USA, this is the perfect partnership.
“We’re delighted to have Paddy & Molly on board as ambassadors and are looking forward to bringing our products to the US and offering the American consumers a serious brand alternative to what’s on the market now.”
BEFORE YOU GO
YOU MIGHT ALSO LIKE
Magnesium Supplement: What is it, Benefits, Dosage & More
Jul 31, 24 | News
Magnesium is an essential mineral that plays a crucial role in numerous bodily functions. In this blog, we will delve into the world of magnesium, exploring and ranking its various forms, benefits, and the right dosage for different individuals.
Fuelling Female Strength: Nutrition Tips for Female Performance
Mar 07, 24 | News
This blog will explore some of the key nutritional principles for fuelling female strength, muscle gain and endurance.
How to Fuel for Peak Performance
Sep 20, 23 | News
In order to perform at your best, you’ll need to have a diet that not only fuels you, but powers you too. Think of your body as a high-performance sports car with an engine that is finely tuned - premium level fuel is needed for optimal performance.
Sep 19, 23 | News
Ashwagandha's status as a potent adaptogen, stress-reducing marvel, and a comprehensive wellspring of health benefits has propelled it into the limelight as of late. But what unique qualities underpin the acclaim that this seemingly unassuming herb enjoys?
The Power of Casein: Muscle Growth During Sleep
Jul 18, 23 | News
When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...
International BMX star Shaun Gornall Joins Applied's athlete team
Apr 21, 23 | News
BMX Freestyle champion Shaun Gornall joins Applied Nutrition's Athlete Team
Magnesium Supplement: What is it, Benefits, Dosage & More
Jul 31, 24 | News
Magnesium is an essential mineral that plays a crucial role in numerous bodily functions. In this blog, we will delve into the world of magnesium, exploring and ranking its various forms, benefits, and the right dosage for different individuals.
What is the key to building muscle?
Apr 03, 23 | News
Building muscle requires dedication, effort, and knowledge of the right techniques. While various factors contribute to muscle building, including resistance training, rest, and supplements, consistency is the most important key to building muscle. Consistency is the key to achieving...
IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
Feb 22, 23 | News
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...
NEW PRODUCT ALERT Introducing the new 330ml ready to drink Protein Shake!
Feb 09, 23 | News
Zero sugar, 131 calories or fewer depending on flavour, fat free and delivering 20g of protein - this brand new shake is full of flavour and designed to deliver maximum protein in the creamiest, tastiest and most convenient way.
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
Applied Nutrition win big at Men’s and Women’s Fitness Nutrition Awards
Nov 17, 22 | News
Applied Nutrition win six awards at annual Men's and Women's Fitness Nutrition Awards. The Awards are judged by a panel of 200 of the UK’s leading...
MMA Star Dangerous Dakota Ditcheva signs with Applied Nutrition!
Mar 23, 23 | News
We are excited to announce that we are now the official nutrition partner of Dangerous Dakota Ditcheva. Ahead of her highly anticipated PFL Europe opener against Malin Hermansson in Newcastle we sat down with her to get her...
IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
Feb 22, 23 | News
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...
New ‘Paddy the Baddy’ Signature Flavour Pre-Workout Launched!
Jan 12, 23 | News
New ‘Paddy the Baddy’ Signature Flavour Pre-Workout Launched! Baddy Berry is UFC superstar Paddy ‘The Baddy’ Pimblett’s signature flavour of ABE, Europe’s best-selling pre-workout and the first new ABE flavour to hit shelves in more than a year.
CHECK OUT THESE PRODUCTS
Critical Whey Protein 2kg (67 Servings)
£4995
ABE All Black Everything - Extremely Potent Pre-Workout Powder
£2695
ISO-XP 1.8kg - 72 Servings
£6995
Creatine Monohydrate
£1895
