HOW IT ALL BEGAN
Applied Nutrition was founded in 2014 by CEO and fitness enthusiast, Tom Ryder. Observing that demand for supplements was skyrocketing among increasingly health-conscious consumers, Tom recognised that high-quality, convenient products were difficult to get hold of and saw the potential to create something new.
Tom created Applied Nutrition, launching with a single product - Critical Mass. Recognising the need for quality-assured products, he formed a partnership with Informed Sport, a global testing and certification programme for sports and nutritional supplements, before moving on to secure an accreditation from the World Anti-Doping Agency and becoming a certified Halal producer.
Fast forward to today, and our +200-strong team produces four high quality product ranges, aimed at a range of needs across the health and wellbeing community. All Black Everything, our highly formulated, premium range targeted at experienced gym goers, was launched in 2016, followed by Endurance, a specialist product targeted at endurance athletes in 2021. Most recently we launched Body Fuel, an entry-level product aimed at the price-conscious consumer, in 2023.
We now sell products in over 65 countries globally and in 2023, we were named in the Sunday Times ‘Fastest Growing Companies’ list. Operating from our premises in Liverpool, we manufacture 85% of our products in our own accredited facility, shipping worldwide to our distribution partners.
In 2022 we opened an office in Texas to grow in the USA, which is the largest market globally, and we are proud to have already secured a partnership with the world’s biggest retailer, Walmart, as well as listings with other major outlets across the country.
