IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann

UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...

 Feb 22, 2023  1 MIN READ

NEW PRODUCT ALERT Introducing the new 330ml ready to drink Protein Shake!

Zero sugar, 131 calories or fewer depending on flavour, fat free and delivering 20g of protein - this brand new shake is full of flavour and designed to deliver maximum protein in the creamiest, tastiest and most convenient way.

 Feb 09, 2023  1 MIN READ

We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles

Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!

Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.

 Feb 09, 2023  1 MIN READ

WE ARE GO! Applied Nutrition makes highly anticipated U.S.A debut with ABE Pre-workout.

Our new stateside division made its long-awaited American debut last week, with the launch of our U.S. based direct to consumer website, making our ABE products available in the North American market for the very first time.

 Feb 09, 2023  1 MIN READ

High-purity collagen now available in three delicious flavours.

Look and feel your best! Our popular high-purity collagen now available in three delicious flavours

 Feb 09, 2023  1 MIN READ

New ‘Paddy the Baddy’ Signature Flavour Pre-Workout Launched!

New ‘Paddy the Baddy’ Signature Flavour Pre-Workout Launched! Baddy Berry is UFC superstar Paddy ‘The Baddy’ Pimblett’s signature flavour of ABE, Europe’s best-selling pre-workout and the first new ABE flavour to hit shelves in more than a year.

 Jan 12, 2023  1 MIN READ