NEW ‘PADDY THE BADDY’ SIGNATURE FLAVOUR PRE-WORKOUT LAUNCHED!
Jan 12, 23 | News | 0 Comments
We’re starting 2023 with a bang thanks to the launch of the new ‘Baddy Berry’ flavour of our award-winning ABE pre workout.
Baddy Berry is UFC superstar Paddy ‘The Baddy’ Pimblett’s signature flavour of ABE, Europe’s best-selling pre-workout and the first new ABE flavour to hit shelves in more than a year.
ABE changed the game in pre-workouts when it launched in 2016 with a sophisticated formula that gym goers loved. It became the UK’s best-selling pre-workout that same year and has since gone on to become Europe’s best selling pre-workout product and sold in more than 65 countries across the world.
Since 2016, Applied Nutrition has launched ABE as a carbonated drink, energy gel and shots.
‘Baddy Berry’ uses the same much-loved formula and blends sweet strawberry and tangy raspberry for delicious fresh fruit taste.
ABE’s formula includes a carefully selected blend of established and well-researched ingredients including citrulline malate, beta-alanine, creatine, caffeine, theacrine and B vitamins all designed to raise energy levels, reduce tiredness and boost focus.
We're also releasing a USA version of Baddy Berry to support the our launch in America which will be a different formula to the UK edition and available stateside soon.
Steve Granite, Applied Nutrition’s Chief Operating Officer said:
“We want every ABE offering to meet the high standards of existing ABE products, so our team has taken its time, working with Paddy on flavours he likes and developed a version of ABE that we’re both really pleased with and we know consumers are going to love.
“ABE plays a vital role in millions of people’s workout routines every day and we know great taste plays a big part in which pre-workout they choose. That’s a big responsibility for us but we think we’ve nailed it, and Baddy Berry is an awesome new flavour of ABE for people to fuel their workout.”
BEFORE YOU GO
YOU MIGHT ALSO LIKE
Sep 19, 23 | News
Ashwagandha's status as a potent adaptogen, stress-reducing marvel, and a comprehensive wellspring of health benefits has propelled it into the limelight as of late. But what unique qualities underpin the acclaim that this seemingly unassuming herb enjoys?
5 Benefits of Strength Training for Weight Loss
Aug 08, 23 | News
If you have recently started your weight loss journey, you may initially turn to cardio for your workouts. However, although cardio is effective at burning fat during your session, strength training, or resistance training, is the most effective at burning fat after exercise.
How much protein do I need to build muscle?
Jun 13, 23 | News
Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...
MMA Star Dangerous Dakota Ditcheva signs with Applied Nutrition!
Mar 23, 23 | News
We are excited to announce that we are now the official nutrition partner of Dangerous Dakota Ditcheva. Ahead of her highly anticipated PFL Europe opener against Malin Hermansson in Newcastle we sat down with her to get her...
What Are The Best Supplements For Weight Loss? 4x PT Of The Year Answers...
Mar 16, 23 | News
Weight loss, more specifically fat loss can be a difficult task to adhere to and stay consistent with, especially for individuals who are beginners in the gym and are just starting their health journey. It is widely known that energy balance is...
Sep 19, 23 | News
Ashwagandha's status as a potent adaptogen, stress-reducing marvel, and a comprehensive wellspring of health benefits has propelled it into the limelight as of late. But what unique qualities underpin the acclaim that this seemingly unassuming herb enjoys?
The Power of Casein: Muscle Growth During Sleep
Jul 18, 23 | News
When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...
International BMX star Shaun Gornall Joins Applied's athlete team
Apr 21, 23 | News
BMX Freestyle champion Shaun Gornall joins Applied Nutrition's Athlete Team
UFC Superstar Paddy ‘the Baddy’ Pimblett signs deal with Applied Nutrition
Aug 25, 22 | News
Paddy 'The Baddy' Pimblett joins Applied Nutrition as brand ambassador!
UFC Superstar Molly McCann Joins Applied Nutrition
Aug 24, 22 | News
UFC Superstar Molly McCann joins Applied Nutrition as Brand Ambassador. Molly will use Applied's Informed Sport tested products to support her in training and fight nights
Welcome to the Team Nethaneel Mitchell-Blake
Aug 24, 22 | News
Welcome to the team Nethaneel Mitchell-Blake, one of Britain’s most successful sprinters!
6 Diet Whey Recipes You Have to Try
Aug 18, 23 | News
Did you know that you can do a lot more with your protein powder than making a shake and drinking it? We’ve put together several simple recipes incorporating our Diet Whey Protein powder that are healthy, delicious and fun to make.
Everything You Need To Know About Intra-Workout Nutrition
May 12, 23 | News
What is an intra-workout? What’s in your bottle at the gym? Water or maybe some squash? In our latest guide, we tell you everything you need to know...
Carbs & Cycling: How To Own The Hills
Apr 14, 23 | News
Why are carbohydrates important in cycling? Most of us know carbohydrates are the preferred fuel source for endurance sports like cycling, but why are they important? What’s the difference between complex and simple carbs? In this article, we’ll try to simplify the science and give you some clarity...
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
Paddy Punch Flavour added to Body Fuel Electrolyte and Vitamin Water Range
Mar 28, 23 | News
It’s here! Paddy Punch is our sixth flavour of BodyFuel electrolyte vitamin water.
Developed alongside UFC superstar Paddy the baddy Pimblett, Paddy Punch is a sugar-free tropical punch-flavoured electrolyte vitamin water.
Paddy Punch Flavour added to Body Fuel Electrolyte and Vitamin Water Range
Mar 28, 23 | News
It’s here! Paddy Punch is our sixth flavour of BodyFuel electrolyte vitamin water.
Developed alongside UFC superstar Paddy the baddy Pimblett, Paddy Punch is a sugar-free tropical punch-flavoured electrolyte vitamin water.
Paddy Punch Flavour added to Body Fuel Electrolyte and Vitamin Water Range
Mar 28, 23 | News
It’s here! Paddy Punch is our sixth flavour of BodyFuel electrolyte vitamin water.
Developed alongside UFC superstar Paddy the baddy Pimblett, Paddy Punch is a sugar-free tropical punch-flavoured electrolyte vitamin water.
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
Paddy Punch Flavour added to Body Fuel Electrolyte and Vitamin Water Range
Mar 28, 23 | News
It’s here! Paddy Punch is our sixth flavour of BodyFuel electrolyte vitamin water.
Developed alongside UFC superstar Paddy the baddy Pimblett, Paddy Punch is a sugar-free tropical punch-flavoured electrolyte vitamin water.
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
How much protein do I need to build muscle?
Jun 13, 23 | News
Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...
Everything You Need To Know About Pre-Workout
Apr 11, 23 | News
No one shows up at the gym feeling 100% charged and ready to go every time. Sometimes, you’ll be tired, not feeling great or you’d just rather go home and put your feet up. if that sounds familiar, a pre-workout may be the nudge you need to get you racing back to the gym.
The Power of Casein: Muscle Growth During Sleep
Jul 18, 23 | News
When it comes to achieving optimal muscle recovery and growth, nutrition plays a critical role. While many fitness enthusiasts focus on their pre- and post-workout meals, it's important not...
ABE Pre-Workout Now available at Holland and Barrett
May 26, 23 | News
ABE, our legendary and best-selling pre-workout, is now available in Holland and Barrett stores nationwide for the first time!
Everything You Need To Know About Pre-Workout
Apr 11, 23 | News
No one shows up at the gym feeling 100% charged and ready to go every time. Sometimes, you’ll be tired, not feeling great or you’d just rather go home and put your feet up. if that sounds familiar, a pre-workout may be the nudge you need to get you racing back to the gym.
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
How much protein do I need to build muscle?
Jun 13, 23 | News
Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...
We have Lift Off! Two New Flavours Of Body Fuel After Selling 1.2 Million Bottles
Feb 09, 23 | News
Two new flavours of Body Fuel available from today after 1.2 million bottles sold in just over a month!
Since launching in December, we’ve seen Body Fuel sales fly past the million mark and keep going.
5 Benefits of Strength Training for Weight Loss
Aug 08, 23 | News
If you have recently started your weight loss journey, you may initially turn to cardio for your workouts. However, although cardio is effective at burning fat during your session, strength training, or resistance training, is the most effective at burning fat after exercise.
How much protein do I need to build muscle?
Jun 13, 23 | News
Protein is an essential macronutrient responsible for the growth, repair, and recovery of muscle tissue. When combined with resistance training, protein can enhance the rate of muscle building...
Everything You Need To Know About Intra-Workout Nutrition
May 12, 23 | News
What is an intra-workout? What’s in your bottle at the gym? Water or maybe some squash? In our latest guide, we tell you everything you need to know...
Everything You Need To Know About Pre-Workout
Apr 11, 23 | News
No one shows up at the gym feeling 100% charged and ready to go every time. Sometimes, you’ll be tired, not feeling great or you’d just rather go home and put your feet up. if that sounds familiar, a pre-workout may be the nudge you need to get you racing back to the gym.
MMA Star Dangerous Dakota Ditcheva signs with Applied Nutrition!
Mar 23, 23 | News
We are excited to announce that we are now the official nutrition partner of Dangerous Dakota Ditcheva. Ahead of her highly anticipated PFL Europe opener against Malin Hermansson in Newcastle we sat down with her to get her...
What Are The Best Supplements For Weight Loss? 4x PT Of The Year Answers...
Mar 16, 23 | News
Weight loss, more specifically fat loss can be a difficult task to adhere to and stay consistent with, especially for individuals who are beginners in the gym and are just starting their health journey. It is widely known that energy balance is...
MMA Star Dangerous Dakota Ditcheva signs with Applied Nutrition!
Mar 23, 23 | News
We are excited to announce that we are now the official nutrition partner of Dangerous Dakota Ditcheva. Ahead of her highly anticipated PFL Europe opener against Malin Hermansson in Newcastle we sat down with her to get her...
IT'S TIME! The New ABE Podcast Featuring UFC Superstar Molly 'Meatball' McCann
Feb 22, 23 | News
UFC superstar ‘Meatball’ Molly McCann recently joined us on the first episode of ABE Nation’s ‘It’s a Mindset’ podcast and talks about her recent loss to Erin Blanchfield, her up-bringing and how she came from the streets of Liverpool to...
UFC Superstar Paddy ‘the Baddy’ Pimblett signs deal with Applied Nutrition
Aug 25, 22 | News
Paddy 'The Baddy' Pimblett joins Applied Nutrition as brand ambassador!
CHECK OUT THESE PRODUCTS
Critical Whey Protein 2kg
£4995
ABE - All Black Everything Pre-Workout
£2995
ISO-XP 1.8kg - 72 Servings
£6995
ABE T-Shirt
£999
