New ‘Paddy the Baddy’ Signature Flavour Pre-Workout Launched!

We’re starting 2023 with a bang thanks to the launch of the new ‘Baddy Berry’ flavour of our award-winning ABE pre workout. 

Baddy Berry is UFC superstar Paddy ‘The Baddy’ Pimblett’s signature flavour of ABE, Europe’s best-selling pre-workout and the first new ABE flavour to hit shelves in more than a year.

ABE changed the game in pre-workouts when it launched in 2016 with a sophisticated formula that gym goers loved. It became the UK’s best-selling pre-workout that same year and has since gone on to become Europe’s best selling pre-workout product and sold in more than 65 countries across the world.

Since 2016, Applied Nutrition has launched ABE as a carbonated drink, energy gel and shots.

‘Baddy Berry’ uses the same much-loved formula and blends sweet strawberry and tangy raspberry for delicious fresh fruit taste.

ABE’s formula includes a carefully selected blend of established and well-researched ingredients including citrulline malate, beta-alanine, creatine, caffeine, theacrine and B vitamins all designed to raise energy levels, reduce tiredness and boost focus.

We're also releasing a USA version of Baddy Berry to support the our launch in America which will be a different formula to the UK edition and available stateside soon.

Steve Granite, Applied Nutrition’s Chief Operating Officer said:

“We want every ABE offering to meet the high standards of existing ABE products, so our team has taken its time, working with Paddy on flavours he likes and developed a version of ABE that we’re both really pleased with and we know consumers are going to love.

“ABE plays a vital role in millions of people’s workout routines every day and we know great taste plays a big part in which pre-workout they choose. That’s a big responsibility for us but we think we’ve nailed it, and Baddy Berry is an awesome new flavour of ABE for people to fuel their workout.”