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How to Master Your Macros

Nutrition plays a pivotal role in attaining peak performance. Applied Nutrition understands the importance of fueling your body with the right nutrients to unlock your highest levels of achievement. One key aspect of a performance-oriented diet is understanding and monitoring your macros.

From understanding the unique roles of proteins in muscle synthesis to appreciating the sustained energy derived from healthy fats, and embracing the power of carbohydrates as the body's preferred fuel source – the path to attaining peak performance is paved with a comprehension of these nutritional cornerstones.

In this blog, we’ll explore the intricacies of balancing macros, differentiating them from calorie counting and uncovering the manifold benefits of mastering your macros. We will also dive into what macros are, how to balance them, the difference between macros and calories, and highlight the benefits of macro monitoring.

What Are Macronutrients?

Macronutrients, or macros for short, are the essential nutrients that make up the foundation of your diet. There are three primary macros: proteins, fats, and carbohydrates. Each macro serves a unique purpose in supporting your body's functions, and striking the right balance is crucial for achieving peak performance.

Proteins: Building Blocks for Strength and Recovery

Proteins are amino acids that are essential for building and repairing tissues in the body. When you engage in physical activities, especially those that involve muscle exertion, tiny tears occur in the muscle fibres. Proteins come to the rescue by repairing and rebuilding these fibres, leading to muscle growth and enhanced strength.

Beyond their role in muscle development, proteins play a crucial role in various bodily functions. Enzymes, hormones, and immune system components are all made up of proteins. Therefore, incorporating an adequate amount of protein into your diet is vital for maintaining overall health and supporting your body's ability to recover and thrive.

Applied Nutrition can help with your protein intake throughout the day. Try our broad selection of protein supplements, which covers everything from Critical Whey to Protein Bars and everything in between! 

Fats: The Misunderstood Energy Reservoir

Fats often bear the brunt of misconceptions surrounding nutrition. While it's true that excessive consumption of unhealthy fats can lead to weight gain and health issues, incorporating the right types of fats into your diet is essential for sustained energy, brain function, and overall well-being.

 Omega-3 fatty acids, found in fatty fish like salmon, walnuts, and flaxseeds, are particularly beneficial. These fats play a pivotal role in supporting cognitive function, reducing inflammation, and promoting cardiovascular health. Including a balanced amount of healthy fats in your diet can contribute to improved energy levels and mental clarity.

 If you do not eat much oily fish or nuts, you should get your omega-3 from alternative sources. Consider supplementing with our Omega-3 Softgels which provide 1000mg of essential fish oil per serving. 

Carbohydrates: The Preferred Energy Source

Carbohydrates are the body's primary and preferred source of energy. When consumed, carbohydrates break down into glucose, providing the fuel necessary for various bodily functions, especially during physical activities. There are two main types of carbohydrates: complex carbs and simple carbs.

  • Complex Carbs: Found in whole grains, vegetables, and legumes, complex carbohydrates provide a steady release of energy over an extended period. This makes them ideal for sustaining energy levels during intense workouts and promoting overall endurance. Our Cream of Rice provides the perfect serving of complex carbs, providing you with long-term energy release.
  • Simple Carbs: Present in fruits and refined sugars, simple carbohydrates offer a quick energy boost. While they can be useful in certain situations, relying too heavily on simple carbs may result in energy crashes and hinder long-term performance. 

How Do I Balance My Macros?

Balancing your macros is a nuanced process that involves understanding your individual needs, goals, and lifestyle. In order to balance your macros and calculate how much of each to consume daily, you need to have an understanding of the nutritional value each macro holds. Each macro has the following nutritional value:

  • Carbs, 10g = 40 cal
  • Fats  10g = 90 cal 
  • Proteins 10g = 40 cal

Here's a guide to help you tailor your diet for peak performance:

1. Set Your Macronutrient Ratios

Determine the percentage of each macronutrient in your daily calorie intake. This ratio largely depends on your fitness goals, body type, and activity level. Common macronutrient distribution ranges include:

  • Carbohydrates: 45-65% of total daily calories
  • Proteins: 10-35% of total daily calories
  • Fats: 20-35% of total daily calories

These percentages are broad guidelines, and your ideal ratio may vary based on factors like metabolic rate, personal preferences, and specific fitness objectives. For instance, if you are wanting to gain muscle or regularly lift weights, your protein intake should be higher, and if you prefer cardio such as running, rowing, cycling etc. your carbohydrate intake should be higher.

2. Calculate Your Daily Caloric Needs

To set your macronutrient targets, you first need to determine your daily caloric requirements. Online Total Daily Energy Expenditure (TDEE) calculators or consultations with nutritionists can help estimate the number of calories needed to achieve your goals, whether it's weight loss, muscle gain, or maintenance.

3. Consider Your Activity Level

If you engage in regular physical activity or have a more sedentary lifestyle, your macro ratios should reflect these differences. Be honest with yourself! If you have an office job and the only exercise you do is walk to and from your car and get less than 5000 steps a day, you will not have a ‘very active’ activity level. However, if you train 3-4x per week, you will likely fit into the ‘moderate’ activity level.

4. Individualise Based on Goals

Athletes with high training volumes may require a higher percentage of carbohydrates to sustain energy levels, while those with weight loss goals might adjust their protein intake to support muscle preservation.Different goals necessitate distinct macro distributions. For example:

  • Muscle Building: Higher protein intake (around 1.2 to 2.2 grams per kilogram of body weight), moderate to high carbohydrates, and a balanced fat intake. As well as this, depending on your goals, you may want to supplement with our Mass Gainer Original to help with extra intake.  
  • Weight Loss: Higher protein to support satiety and muscle preservation, moderate carbohydrates (with a focus on complex carbs), and controlled fat intake. Our Diet Whey Protein or Clear Whey is perfect for those with weight loss goals or who are wanting to control calorie intake.
  • Maintenance: Balanced ratios that align with overall health and well-being. 

5. Track Your Intake

Utilise nutrition tracking apps such as MyFitnessPal or journals to monitor your daily food intake. This makes it easier for you to stay within your predetermined macro ratios. Tracking also provides valuable insights into your dietary habits, allowing for adjustments as needed. Again, it is important to be honest with yourself! For example, if your goal is to lose weight, you need to be tracking everything from that extra biscuit to the tomato sauce you added to your plate at dinner. 

6. Adjust Based on Progress

Regularly reassess your macronutrient distribution based on your progress and changing goals. Your body's response to your current diet, workout intensity, and overall well-being are indicators that can guide adjustments to your macro ratios.


Macros vs Calories 

While monitoring calories is essential for weight management, focusing solely on calorie counting neglects the quality of the calories consumed. Macros provide a more nuanced understanding of your diet. 

Understanding the distinction between macros and calories is fundamental to crafting a well-informed and effective nutritional strategy. While both concepts play crucial roles in managing weight and supporting overall health, they address different aspects of nutrition.

While macros and calories are distinct concepts, they are interconnected. 
Achieving a balance between macros ensures that you obtain a well-rounded nutritional profile. Balancing calories is crucial for weight management—whether your goal is weight loss, maintenance, or muscle gain.

Macros allow for a more precise understanding of the composition of your diet, helping you tailor your nutrient intake to meet specific goals. You can change your macros around and still be within your calories for the day, for instance, you can have a higher carbohydrate intake and lower protein intake one week, and the next swap it around so you have a higher protein intake, all whilst staying within your calories. It depends on your goals and what you are wanting to achieve. 

Caloric tracking provides a broad overview of your energy balance, guiding you in managing your weight. You can technically eat whatever you like as long as you stay within your calorie limit, however, you may find that you feel better when you spread out your calories throughout the day in well-balanced meals than when you eat over half of your daily calories in one sitting, such as a takeaway on a Friday night.  


Benefits of Monitoring Macros

Monitoring macros offers a multitude of benefits that extend beyond simple calorie tracking. Understanding the advantages of monitoring macros is integral to achieving peak mental and physical performance.


1. Precision in Nutrition

Monitoring macros allows for a detailed understanding of the specific nutrients your body receives. It enables you to tailor your diet to meet individual needs, ensuring you provide the right combination of proteins, fats, and carbohydrates for optimal performance.

Precision nutrition enhances your ability to meet specific fitness goals, whether it's muscle building, weight loss, or athletic performance, and minimises the risk of nutritional deficiencies.

2. Enhanced Performance

Consuming the right balance of macros is crucial for sustained energy levels during workouts and daily activities.Proteins aid in muscle repair and growth, fats provide a long-lasting energy source, and carbohydrates fuel high-intensity activities. Optimal macronutrient intake contributes to improved endurance, quicker recovery, and increased strength. Our Endurance Range could give you the extra boost you need to optimise your performance.

3. Goal Achievement

Monitoring macros aligns your diet with specific fitness goals, whether it's building lean muscle, losing weight, or maintaining overall well-being. Achieving the right balance ensures that your body receives the nutrients it needs to support your objectives. Individuals can experience more efficient progress toward their fitness goals, leading to a greater sense of accomplishment.

4. Sustainable Lifestyle

Macro tracking encourages a balanced and mindful approach to nutrition, fostering a sustainable lifestyle. It emphasises the importance of enjoying a variety of nutrient-dense foods rather than relying on restrictive diets.

Sustainable habits are crucial for long-term success, ensuring that individuals can maintain their nutritional practices without feeling deprived. A balanced approach to nutrition makes it easier to integrate dietary choices into everyday life, promoting overall well-being.

5. Personalised Approach

Every individual has unique nutritional needs based on factors like age, gender, activity level, and metabolism. Personalization of your macros enhances the effectiveness of your nutrition plan, making it more adaptable to your body's requirements. It fosters a sense of ownership over your health, empowering you to make informed choices based on your specific needs.


Mastering your macros has a profound impact on your journey to peak performance. By understanding the intricate dance of proteins, fats, and carbohydrates, you gain more than a mere comprehension of what's on your plate – you gain control. This control extends beyond the dinner table into the very fabric of your daily life, influencing your energy levels, recovery, and overall vitality.

In the endless maze of diets and fitness trends, the emphasis on monitoring macros remains to be unbeaten. Your journey is unique, and your nutrition plan should be as well. Nutrition is not about restriction; it's about making informed choices that align with your goals, preferences, and you.

As you embark on the application of these insights into your daily life, consider Applied Nutrition as an ally on your quest for peak performance and macro mastery. The benefits of monitoring macros extend far beyond your physical capabilities; they touch the realms of mental resilience, sustained energy, and the unwavering confidence that comes from knowing you are nourishing your body with purpose.

So, here's to unlocking your highest levels of mental and physical performance – a journey fuelled by knowledge, guided by precision, and championed by Applied Nutrition. 

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By Shannon Gaskell



Critical Whey Protein 2kg (67 Servings)



ABE All Black Everything - Extremely Potent Pre-Workout Powder



ISO-XP 1.8kg - 72 Servings



Creatine Monohydrate






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